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[{"key": "dc.contributor.advisor", "value": "Koskelainen, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ohenoja, Heini", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-18T11:47:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-18T11:47:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73348", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Henkil\u00f6tietoja ker\u00e4t\u00e4\u00e4n, jalostetaan ja varastoidaan laajasti k\u00e4ytt\u00e4j\u00e4kokemuksen parantamiseksi ja kohdennetun mainonnan mahdollistamiseksi. Lains\u00e4\u00e4d\u00e4nt\u00f6 on kehittynyt viime vuosina vastaamaan niihin ongelmiin, joita valtavien datamassojen ker\u00e4\u00e4minen ja hy\u00f6dynt\u00e4minen on synnytt\u00e4nyt. Euroopan unionin yleisell\u00e4 tietosuoja-asetuksella pyrit\u00e4\u00e4n turvaamaan henkil\u00f6n oikeus omiin henkil\u00f6tietoihinsa, mutta k\u00e4yt\u00e4nn\u00f6n tasolla t\u00e4m\u00e4 n\u00e4kyy k\u00e4ytt\u00e4jille jatkuvana hyv\u00e4ksytt\u00e4vien tietosuojaselosteiden tulvana.\nHenkil\u00f6tietoa ei ole olemassa ilman sen alkul\u00e4hdett\u00e4, henkil\u00f6\u00e4. Internetink\u00e4ytt\u00e4j\u00e4 kuitenkaan harvoin tiet\u00e4\u00e4 miss\u00e4 m\u00e4\u00e4rin h\u00e4nen tietojaan ker\u00e4t\u00e4\u00e4n saati p\u00e4\u00e4se mukaan henkil\u00f6tietojensa vaihdantaan. Henkil\u00f6- ja k\u00e4ytt\u00e4j\u00e4tietojen ker\u00e4\u00e4minen ja hy\u00f6dynt\u00e4minen n\u00e4kyy k\u00e4ytt\u00e4j\u00e4lle selkeimmin yksil\u00f6llisin\u00e4 uutisvirtoina ja hakutuloksina. N\u00e4m\u00e4 uutisvirrat ja hakutulokset syntyv\u00e4t algoritmien toiminnan seurauksena. Algoritmien tavoitteena on valita k\u00e4ytett\u00e4viss\u00e4 olevista sis\u00e4ll\u00f6ist\u00e4 ne, jotka ovat k\u00e4ytt\u00e4j\u00e4n n\u00e4k\u00f6kulmasta merkityksellisimpi\u00e4 ja j\u00e4tt\u00e4\u00e4 pois ep\u00e4olennaiset ja ep\u00e4miellytt\u00e4v\u00e4t sis\u00e4ll\u00f6t. T\u00e4m\u00e4 saattaa kuitenkin johtaa sis\u00e4lt\u00f6sy\u00f6tteiden polarisoitumiseen ja informaatiokuplan syntymiseen.\nTutkielma on toteutettu kirjallisuuskatsauksena alan vertaisarvioituun tutkimukseen ja ajankohtaiseen lains\u00e4\u00e4d\u00e4nt\u00f6\u00f6n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-12-18T11:47:55Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-18T11:47:55Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kohdennettu mainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yleinen tietosuoja-asetus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Henkil\u00f6tietojen k\u00e4yt\u00f6n mahdollisuuksia ja rajoitteita", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012187295", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6tiedot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietosuoja", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "t\u00e4sm\u00e4markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksityisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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