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[{"key": "dc.contributor.advisor", "value": "Merisalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ij\u00e4s, Salla", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-18T07:20:49Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-18T07:20:49Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73324", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 ty\u00f6 tutkii ranskalaisen luonnonkosmetiikkayrityksen Melvitan esittely\u00e4 itsest\u00e4\u00e4n omilla verkkosivuillaan k\u00e4ytt\u00e4mien adjektiivien semantiikan kautta. Tutkimuksen korpuksen muodostaa yrityksen verkkosivuilta valikoidut kuusi eri teksti\u00e4 (noin 2056 sanaa), jotka k\u00e4sittelev\u00e4t yrityksen tunnetuimpia tuotteita: kukkavesi\u00e4, kasvi\u00f6ljyj\u00e4 ja hunajaa. Tekstien kautta selvitet\u00e4\u00e4n, millaista mielikuvaa yritys itsest\u00e4\u00e4n luo kuvaillessaan tuotteitaan verkkosivuillaan. Metodina tutkimuksessa k\u00e4ytettiin semanttisten kenttien teoriaa. Hypoteesiksi tutkimukselle asetettiin, ett\u00e4 yli 50 % adjektiivien esiintymist\u00e4 edustavat ekologisia arvoja.\n\nKorpuksessa on yhteens\u00e4 98 eri adjektiivia, jotka esiintyv\u00e4t yhteens\u00e4 178 kertaa. Adjektiivit luokiteltiin kahteen eri semanttiseen p\u00e4\u00e4kentt\u00e4\u00e4n: 1) ekologiset arvot ja 2) ei-ekologiset arvot. Kumpikin p\u00e4\u00e4kentt\u00e4 jaettiin viel\u00e4 yhdeks\u00e4\u00e4n eri semanttiseen alakentt\u00e4\u00e4n, jotka asettivat tarkemmat rajat adjektiivien seemianalyysille. Jokainen adjektiivi luokiteltiin kuuluvaksi yhteen alakentt\u00e4\u00e4n, jonka seemit vastaavat adjektiivin m\u00e4\u00e4ritelm\u00e4\u00e4n. Alakentt\u00e4\u00e4n kuuluminen m\u00e4\u00e4ritti adjektiivin kuulumisen jompaankumpaan semanttisista p\u00e4\u00e4kentist\u00e4.\n\nTutkimuksen perusteella t\u00e4rkein semanttinen p\u00e4\u00e4kentt\u00e4 on ekologiset arvot, jota edustaa yhteens\u00e4 103 esiintym\u00e4\u00e4 eli 57,9 % kaikista esiintymist\u00e4. Semanttisten kenttien alakentist\u00e4 suurin ja pienin kentt\u00e4 kuuluvat molemmat ekologisiin arvoihin. Lukum\u00e4\u00e4r\u00e4llisesti enemm\u00e4n adjektiiveja on ei-ekologisten arvojen p\u00e4\u00e4kent\u00e4ss\u00e4, yhteens\u00e4 50 kappaletta (51,02 %), kun taas ekologiseksi luokiteltuja adjektiiveja on 48 (48,98 %). Ekologisia arvoja edustavia adjektiiveja (57,9 %) esiintyy korpuksessa kuitenkin huomattavasti enemm\u00e4n kuin ei-ekologisia adjektiiveja (42,1 % esiintymist\u00e4), joten tutkimuksen hypoteesi todennettiin. Tutkimuksen tulosten kautta ekologiset arvot n\u00e4ytt\u00e4ytyv\u00e4t t\u00e4rkeimpin\u00e4 arvoina Melvitan oman toiminnan kuvaamisessa, mik\u00e4 osaltaan on linjassa my\u00f6s yrityksen toiminnan kanssa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-12-18T07:20:49Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-18T07:20:49Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "83", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fra", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "semanttiset kent\u00e4t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "seemianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Melvita", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkorepresentaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "L\u2019autorepr\u00e9sentation de l\u2019entreprise Melvita : analyse s\u00e9mantique des adjectifs", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012187272", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romaaninen filologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romance Philology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "307", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "semantiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "adjektiivit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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