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[{"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Karpio, Hanna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-17T13:34:38Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-17T13:34:38Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73309", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vuonna 2008 Suomessa ilmestyi useita nuortenlehti\u00e4, mutta vuoteen 2018 menness\u00e4 suuri osa niist\u00e4 oli lakkautettu. Demi on erikoistapaus, sill\u00e4 sit\u00e4 on julkaistu vuodesta 1998 l\u00e4htien ja se ilmestyy edelleen my\u00f6s printtilehten\u00e4, vaikka on kehittynyt samalla kokonaiseksi mediakonseptiksi. \nKansi on perinteisesti ollut painetun lehden k\u00e4yntikortti, jossa sek\u00e4 kuva ett\u00e4 otsikot markkinoivat lehte\u00e4 ja kertovat sen sis\u00e4ll\u00f6st\u00e4. Tutkimuksessa selvitettiin, mill\u00e4 tavoilla Demi-lehden kansijuttuja toteutettiin vuosina 2008 ja 2018. Laadullista tutkimusta varten haastateltiin Demiss\u00e4 n\u00e4in\u00e4 vuosina ty\u00f6skennelleit\u00e4 art directoreita sek\u00e4 lehden nykyist\u00e4 p\u00e4\u00e4toimittajaa. Lis\u00e4v\u00e4lineen\u00e4 ja taustatutkimuksen roolissa k\u00e4ytettiin vuosien 2008 ja 2018 lehtivuosikertojen kansijuttujen luokittelua. Kansijuttujen toteutustavoista muodostettiin niit\u00e4 kuvaavat p\u00e4\u00e4kategoriat ja alaluokat, joihin jutut sijoitettiin. Kategorioiden yleisyytt\u00e4 ja piirteit\u00e4 vertailtiin vuosikertojen v\u00e4lill\u00e4. \nLukijat ovat vuosien 2008 ja 2018 v\u00e4lill\u00e4 vaihtuneet Y-sukupolvesta eli milleniaaleista Z-sukupolven edustajiksi. Vuonna 2018 sosiaalinen media oli t\u00e4rke\u00e4 osa nuorten arkea, ja tutkimuksessa selvisi, ett\u00e4 some on vaikuttanut kansijuttujen muuttumiseen. Lukijoiden pohjatiedot idoleistaan ovat paremmat kuin ennen, sill\u00e4 julkkikset jakavat el\u00e4m\u00e4\u00e4ns\u00e4 somessa. Tutkimuksessa havaittiin my\u00f6s kansihenkil\u00f6iden kotimaistuneen. T\u00e4m\u00e4 on vaikuttanut juttujen toteutusmahdollisuuksiin, sill\u00e4 henkil\u00f6t voidaan haastatella ja kuvata itse. T\u00e4rke\u00e4ss\u00e4 roolissa Demi-median tekemisess\u00e4 oli my\u00f6s nuorten lukijoiden ja heid\u00e4n kulttuurinsa tunteminen sek\u00e4 aktiivinen osallistaminen", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-12-17T13:34:38Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-17T13:34:38Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "67", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "\u201dSemmost uniikkii sis\u00e4lt\u00f6\u00f6 mit\u00e4 se lukija ei saa muualta\u201d : Demi-lehden kansijuttujen toteutustavat vuosina 2008 ja 2018", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012177255", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aikakauslehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nuortenlehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "z-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nuoret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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