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[{"key": "dc.contributor.advisor", "value": "R\u00e4is\u00e4nen, Jaana", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tinnil\u00e4, Toni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-16T08:03:51Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-16T08:03:51Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73240", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "V\u00e4hitt\u00e4iskauppa on siirtynyt verkkoon jo usean vuoden ajan. Vuoteen 2024 menness\u00e4 60 % kaikista v\u00e4hitt\u00e4iskaupan asiakkaista ennustetaan tekev\u00e4n ostoksia verkossa. Samalla yritykset etsiv\u00e4t uusia tapoja palvella asiakkaitaan. Lis\u00e4tty ja virtuaalitodellisuus luovat verkkokaupoille vaihtoehtoja uudenlaisiin palvelumahdollisuuksiin. Verkkokaupan uskotaan olevan suurin kasvun mahdollisuus lis\u00e4tylle todellisuudelle ja virtuaalitodellisuudelle. N\u00e4m\u00e4 teknologiat ovatkin nopeasti kasvavia ja kehittyvi\u00e4, siksi niiden vaikutusten tutkiminen on t\u00e4rke\u00e4\u00e4. T\u00e4ss\u00e4 tutkielmassa tarkastellaan kirjallisuuskatsauksen keinoin, miten lis\u00e4tty\u00e4 ja virtuaalitodellisuutta hy\u00f6dynnet\u00e4\u00e4n kuluttajaverkkokaupassa. Kirjallisuus katsauksen l\u00e4hteen\u00e4 on k\u00e4ytetty tieteellisi\u00e4 artikkeleita ja alan kirjallisuutta. Tutkielman tavoitteena on tunnistaa verkkokaupan kannalta positiivisesti vaikuttavat lis\u00e4tyn todellisuuden ja virtuaalitodellisuuden hy\u00f6dynt\u00e4mistavat, sek\u00e4 mink\u00e4laisia haasteita niiden hy\u00f6dynt\u00e4miseen liittyy. Tutkielma osoittaa lis\u00e4tyn todellisuuden ja virtuaalitodellisuuden hy\u00f6dynt\u00e4misen olevan kannattavaa verkkokaupoille. Todetaan my\u00f6s mahdollisuus yrityksille tekniikan kehittyess\u00e4 integroida lis\u00e4tty\u00e4 todellisuutta ja virtuaalitodellisuutta esimerkiksi asiakaspalvelun parantamiseen. Tutkielman lopussa esitet\u00e4\u00e4n aiheita mahdollisille lis\u00e4tutkimuksille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-16T08:03:51Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-16T08:03:51Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "31", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Lis\u00e4tyn todellisuuden ja virtuaalitodellisuuden hy\u00f6dynt\u00e4minen kuluttajaverkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012167185", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "virtuaalitodellisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lis\u00e4tty todellisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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