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[{"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Salonkari, Lasse", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-15T07:42:24Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-15T07:42:24Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73183", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalisaatio on laaja yhteiskunnallinen muutosvoima sek\u00e4 ty\u00f6kalu nykyp\u00e4iv\u00e4n\u00e4. Digitalisaatio m\u00e4\u00e4ritell\u00e4\u00e4n tarkoittavan tiedon ja sis\u00e4ll\u00f6n muuttamista digitaaliseen muotoon. Digitalisaatio liitet\u00e4\u00e4n digitaalisen tekniikan k\u00e4ytt\u00f6\u00f6nottoon niin liiketoiminnassa, kuin muillakin yhteiskunnan osa-alueilla. Digitalisaation vaikutusten my\u00f6t\u00e4 on my\u00f6s syntynyt k\u00e4site digitaalinen markkinointi. T\u00e4m\u00e4n kandidaatintutkielman tarkoituksena oli selvitt\u00e4\u00e4 kirjallisuuskatsauksen avulla, mit\u00e4 vaikutuksia digitalisaatiolla on ollut yritysten markkinointiin. Aihe on ajankohtainen, sill\u00e4 digitaalisen teknologian kehittyess\u00e4 on yritysten t\u00e4ytynyt alkaa suunnittelemaan ja toteuttamaan markkinointia digitaalisessa muodossa, aikaisemman offline -markkinoinnin sijasta. My\u00f6s t\u00e4ll\u00e4 hetkell\u00e4 vallitseva poikkeusaika korostaa digitaalisen markkinoinnin ajankohtaisuutta. Koronaviruksen tuomien muutosten my\u00f6t\u00e4 potentiaalisten ja nykyisten asiakkaiden tavoittaminen digitaalisen median v\u00e4lityksell\u00e4 on korostunut. Yritysten t\u00e4ytyy keskitty\u00e4 siihen, kuinka kuluttajia saadaan digitaalisen markkinoinnin avulla ohjattua yritysten verkkosivuille sek\u00e4 verkkokauppoihin. Kirjallisuuskatsauksen tulokset osoittavat, ett\u00e4 digitalisaation merkitt\u00e4vin muutos yritysten markkinointiin on digitaalisen markkinoinnin syntyminen. Digitaalinen markkinointi m\u00e4\u00e4ritell\u00e4\u00e4n tarkoittavan markkinoinnin prosessien toteuttamista hy\u00f6dynt\u00e4m\u00e4ll\u00e4 digitaalista dataa, mediaa ja teknologiaa. Digitalisaatiolla on ollut my\u00f6s laajoja vaikutuksia markkinoinnin strategiaan. Markkinointistrategiaa on alettukin suunnittelemaan ja toteuttamaan digitaalisen markkinoinnin kautta. Tutkielmassa k\u00e4ytetty kirjallisuus korostaakin tarvetta siihen, ett\u00e4 tulevaisuudessa yritysten tulee keskitty\u00e4 jatkuvaan verkossa tapahtuvaan l\u00e4sn\u00e4oloon, hy\u00f6dynt\u00e4en digitaalista teknologiaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalization is a wide social power of change and a tool today. Digitalization defined as information and content transformation to digital form. Digitalization is linked to introduction of digital technology both in business and in other areas of society. The effect of digitalization has also given rise to the concept of digital marketing. The purpose of this bachelor's thesis was to find out with the help of a literature review what effects digitalization has had on the marketing of companies. The topic is topical, as with the development of digital technology, companies have had to start planning and implementing marketing in digital form, instead of the previous offline marketing. The current time of exception also emphasizes the topical of digital marketing. With the changes brought about by the coronavirus, reaching potential and current customers through digital media is being emphasized. Companies need to focus on how to direct customers to their company websites and online stores through digital marketing. The results of the literature review show that the most significant change of digitalization to the companies is the emergence of digital marketing. Digital marketing is defined as the implementation of marketing processes utilizing digital data, media, and technology. Digitalization has also had wide effects for marketing strategy. The marketing strategy has begun to be designed and implemented through digital marketing. The literature used in this thesis emphasizes the need for the company to focus on continuous online presence in the future, utilizing digital technology.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-15T07:42:24Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-15T07:42:24Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Digitalisaation vaikutus yritysten markkinointiin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012157130", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muutos", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikutukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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