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[{"key": "dc.contributor.advisor", "value": "Laapotti, Tomi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Mikkola, Leena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vuorenmaa, Vilma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-14T10:25:25Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-14T10:25:25Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73151", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoite on ymm\u00e4rt\u00e4\u00e4 viestint\u00e4k\u00e4yt\u00e4nteiden muodostumista kasvuyrityksess\u00e4.\nTutkielma on laadullinen tapaustutkimus, jonka kohdeorganisaationa on suomalainen\nterveysteknologiayritys. Tutkielman viitekehyksen\u00e4 on strukturaatioteoria, jonka keskeisin prosessi on\nrakenteistuminen. Strukturaatioteorian mukaan organisaatiot rakentuvat vuorovaikutuksessa luomalla ja\nuusintamalla rakenteita, eli s\u00e4\u00e4nt\u00f6j\u00e4 ja resursseja. Rakenteiden muokkaaminen tapahtuu aktiivisten\ntoimijoiden kautta. Rakenteistuminen on dualistinen prosessi, koska olemassa olevat rakenteet\nmuokkaavat vuorovaikutusta, ja toisaalta vuorovaikutuksessa luodaan, muokataan ja uusinnetaan\nrakenteita. Tutkielma toteutettiin teemahaastatteluna. Haastatteluaineisto koostui yhdest\u00e4toista\nhaastattelusta, jotka olivat kestoltaan 55-90 minuuttia. Haastateltavat edustivat monipuolisesti yrityksen\neri ammattiryhmi\u00e4 ja organisaatiotasoja. Haastatteluaineisto analysoitiin laadullista sis\u00e4ll\u00f6nanalyysia ja\nteemoittelua hy\u00f6dynt\u00e4en. Tutkielman tulosten perusteella n\u00e4ytt\u00e4\u00e4 silt\u00e4, ett\u00e4 kasvuyrityksell\u00e4 on erityisi\u00e4\nominaispiirteit\u00e4, joilla on merkityst\u00e4 viestint\u00e4k\u00e4yt\u00e4nteiden muodostumisessa. Kasvuyrityksen resurssit,\nkuten tiedolliset tai taloudelliset resurssit ovat jatkuvasti monilla osa-alueilla hieman alle tarpeen, mill\u00e4\non v\u00e4ist\u00e4m\u00e4tt\u00e4 merkitys niin yrityksen operationaaliseen toimintaan kuin viestint\u00e4\u00e4nkin. Kasvuyritys on\nusein tilanteessa, jossa sen tulee luoda k\u00e4yt\u00e4nteit\u00e4 ja s\u00e4\u00e4nt\u00f6j\u00e4 alusta alkaen, mik\u00e4 tarkoittaa usein sit\u00e4,\nett\u00e4 s\u00e4\u00e4nn\u00f6t eiv\u00e4t ole ajantasaisia tai ne eiv\u00e4t palvele yrityst\u00e4 parhaalla mahdollisella tavalla.\nToimijuudella on suuri merkitys viestint\u00e4k\u00e4yt\u00e4nteiden muodostumiseen kasvuyrityksess\u00e4 ja\nkeskeisimm\u00e4t haasteet n\u00e4ytt\u00e4v\u00e4t olevan siin\u00e4, onko toimijuudesta yhteinen k\u00e4sitys yrityksen\nperustaneiden johtajien ja henkil\u00f6st\u00f6n v\u00e4lill\u00e4. Tiedonhallinta, johtajuus ja organisaatiokulttuurin\nmuodostuminen ovat keskeisimm\u00e4t teemat, jotka ilmeniv\u00e4t haastatteluaineistossa, ja jotka helpottavat\nviestint\u00e4k\u00e4yt\u00e4nteiden muodostumisen ymm\u00e4rt\u00e4mist\u00e4. Tutkielman tulokset lis\u00e4\u00e4v\u00e4t ymm\u00e4rryst\u00e4\nkasvuyrityksen viestint\u00e4k\u00e4yt\u00e4nteiden muodostumisesta ja siihen liittyvist\u00e4 tekij\u00f6ist\u00e4. Tuloksia on\nmahdollista soveltaa muihin kasvuyrityksiin, sek\u00e4 yrityksiin, joilla on tavoitteena kasvaa jatkuvasti ja\njoiden arki on dynaamista. Jatkotutkimusmahdollisuuksia kasvuyritysten vuorovaikutuksesta on\nrunsaasti.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-14T10:25:25Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-14T10:25:25Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "66", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4k\u00e4yt\u00e4nteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4k\u00e4yt\u00e4nteiden muodostuminen kasvuyrityksess\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012147100", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kasvuyritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strukturaatioteoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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