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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hyv\u00f6nen, Oona", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-14T10:05:44Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-14T10:05:44Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73145", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena oli lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 vastuullisuuden roolista kuluttajan ostop\u00e4\u00e4t\u00f6sprosessissa verkkokauppaymp\u00e4rist\u00f6ss\u00e4. Yh\u00e4 useampi kuluttaja kokee ymp\u00e4rist\u00f6\u00f6n liittyv\u00e4t huolenaiheet t\u00e4rkeiksi ja ajankohtaisiksi, mutta n\u00e4iden huolenaiheiden vieminen k\u00e4yt\u00e4nt\u00f6\u00f6n on koettu hankalaksi. Samaan aikaan verkkokauppa on kasvanut ja luonut kuluttajille uusia mahdollisuuksia etsi\u00e4 tietoa ja tehd\u00e4 vastuullisempia ostop\u00e4\u00e4t\u00f6ksi\u00e4.\nT\u00e4m\u00e4 tutkimus on rajattu k\u00e4sittelem\u00e4\u00e4n vaateteollisuutta, jonka aiheuttamiin ymp\u00e4rist\u00f6riskeihin on alettu kiinnitt\u00e4\u00e4 huomiota eneneviss\u00e4 m\u00e4\u00e4rin. Monet yritykset pyrkiv\u00e4t noudattamaan erilaisia vastuullisuusperiaatteita niin raaka-aineiden kuin tuotannon ja varastoinnin suhteen. \nKirjallisuuskatsauksen pohjalta luotiin ymm\u00e4rrys ostop\u00e4\u00e4t\u00f6sprosessin eri vaiheista, vastuullisesta kuluttamisesta ja verkkokaupasta. Kirjallisuuskatsauk-sen pohjalta kehitettiin my\u00f6s tutkimuksen teoreettinen viitekehys tutkimuksen empiirist\u00e4 osuutta varten. Tutkimuksen empiirinen osuus koostui kymmenest\u00e4 teemahaastattelusta, joissa tutkittiin kuluttajan vastuullisuutta sek\u00e4 ostop\u00e4\u00e4t\u00f6sten tekoa verkkokauppaymp\u00e4rist\u00f6ss\u00e4. Empiirinen osuus toteutettiin teemahaastattelujen avulla ja empiirist\u00e4 aineistoa tulkittiin teemoittelun avulla.\nMerkitt\u00e4vimm\u00e4t vastuulliseen kuluttamiseen liittyv\u00e4t ongelmat liittyv\u00e4t kuluttajien tiet\u00e4myksen puutteeseen, informaation puutteeseen sek\u00e4 vastuullisesti tuotettujen tuotteiden heikkoon tarjontaan. Perinteisiin kivijalkamyym\u00e4l\u00f6ihin verrattuna s\u00e4hk\u00f6iset kaupank\u00e4yntipaikat tarjoavat kuluttajille entist\u00e4 laajemman tuotevalikoiman, enemm\u00e4n tuotetietoja ja informaatiota. Verkkokauppaymp\u00e4rist\u00f6 tarjoaa siis helpotusta useisiin vastuulliseen kuluttamiseen liittyviin haasteisiin ja esteisiin. Samalla verkkokaupat ovat kuitenkin synnytt\u00e4neet uusia haasteita ja ymp\u00e4rist\u00f6haittoja lis\u00e4\u00e4m\u00e4ll\u00e4 rahtiliikennett\u00e4 ja postin kuormaa sek\u00e4 vaikuttamalla kuluttajien ostok\u00e4ytt\u00e4ytymiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-14T10:05:44Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-14T10:05:44Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "77", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4vyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuullinen kuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4v\u00e4 kuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vastuullinen kuluttaminen verkkokauppaymp\u00e4rist\u00f6ss\u00e4 : haastattelututkimus nuorten kuluttajien vastuullisuudesta verkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012147094", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostok\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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