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[{"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Visuri, Roope", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-11T07:46:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-11T07:46:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73118", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, miten luetuimpien verkkojuttujen otsikoissa houkutellaan lukijaa avaamaan juttu. Tutkimuskohteiksi valikoituivat Suomen suurimmat uutismediat. Tutkimus rajautui kaupallisin medioihin ja siell\u00e4 Helsingin Sanomiin, Ilta-Sanomiin ja MTV:hen, koska aineistonkeruu oli n\u00e4ist\u00e4 tasapuolista ja mahdollista verrattuna muihin medioihin.\n\nLuetuimpien verkkojuttujen otsikoihin keskityttiin sen takia, koska niihin lukijat ovat olleet sitoutuneet. Ne eiv\u00e4t muuten olisi luetuimpien juttujen listoilla. Verkkojournalismissa otsikoiden merkitys on my\u00f6s korostunut entisest\u00e4\u00e4n, kun mediat joutuvat kesken\u00e4\u00e4n ja my\u00f6s monen muun ulkopuolisen toimijan kanssa kilpailemaan ihmisten huomiosta. T\u00e4ll\u00f6in puhutaan huomiotaloudesta. Otsikko on jutun t\u00e4rkein palanen, joten sen avulla mediat pyrkiv\u00e4t houkuttelemaan lukijoita juttujensa pariin. \n\nTutkimusaineisto on ker\u00e4tty Helsingin Sanomien, Ilta-Sanomien ja MTV:n luetuimmista jutuista kahdeksan viikon ajalta tammi-maaliskuussa 2019. Jokaisesta kolmesta mediasta on ker\u00e4tty samaan kellonaikaan viikon kymmenen luetuinta juttua. Yhteens\u00e4 tutkittavia otsikoita tuli 239, sill\u00e4 Helsingin Sanomissa sama otsikko oli luetuimpien juttujen listalla kahtena viikkona per\u00e4kk\u00e4in. Tutkimuksessa tarkasteltiin otsikoissa esiintyvi\u00e4 retorisia keinoja, joilla houkuteltiin avaamaan juttu. Tutkimuksessa analysoitiin sek\u00e4 itse otsikon v\u00e4itteisiin ett\u00e4 otsikossa esiintyviin henkil\u00f6ihin liittyvi\u00e4 houkuttelukeinoja. Analyysin perusteella voitiin tehd\u00e4 nelj\u00e4 johtop\u00e4\u00e4t\u00f6st\u00e4: Houkuttelua tehd\u00e4\u00e4n asiantuntijuudella, joka on useimmiten tilanne- tai kokemusper\u00e4ist\u00e4, houkuttelua tehd\u00e4\u00e4n enemm\u00e4n tarinan kertomisella kuin suoralla tiedon v\u00e4litt\u00e4misell\u00e4 tai pimitt\u00e4misell\u00e4, houkuttelua tehd\u00e4\u00e4n luomalla ristiriitainen tila ja lis\u00e4ksi viel\u00e4 houkutellaan tehostavilla ilmauksilla, jotka useimmin liittyv\u00e4t kokoon, m\u00e4\u00e4r\u00e4\u00e4n, voimakkuuteen tai negatiivisuuteen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-11T07:46:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-11T07:46:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "103", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "retoriset keinot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Miten lukijaa houkutellaan luetuimpien juttujen otsikoissa? : Ilta-Sanomien, MTV:n ja Helsingin Sanomien retoriset keinot tarkastelussa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012117064", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "otsikot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkojournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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