Voluntary carbon offsets in the aviation industry how environmental knowledge affects travellers willingness to pay

Although the amount of emission per passenger seat kilometer in the aviation industry is constantly decreasing through technological advancements and improved operations, the industry cannot negate its vast increase in total emissions. The driving factors behind aviation’s’ growing impact on the cli...

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Main Author: Cordes, Hannes
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/73117
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author Cordes, Hannes
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Cordes, Hannes Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Cordes, Hannes Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Cordes, Hannes
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description Although the amount of emission per passenger seat kilometer in the aviation industry is constantly decreasing through technological advancements and improved operations, the industry cannot negate its vast increase in total emissions. The driving factors behind aviation’s’ growing impact on the climate is the steep increase in passenger number. One mechanism which can be utilized to counteract these impacts are voluntary carbon offset schemes. By using a systematic quantitative literature review, this study reveals the over-arching connections between the environmental knowledge of study participants and their willingness to pay for carbon offsets. One major gap revealed was the lack of studies cooperating with the industry, which could have provided useful data on booking and purchase behavior. Although some studies found social-demographic factors as age, gender and education to be a reasonable predictor for the WTP, the majority did not confirm these, indicating effects of the regional and cultural background of the studies. A Network Analysis revealed a separation between offset related aspects into “impacts of carbon off-sets” and “offset projects types” including “co-benefits”. Aside from this, two major clusters were found. One surrounding different parties’ contribution to climate change, awareness and responsibility, the other forming around aspects of the new ecological paradigm and environmental impacts. Knowledge on one’s own and aviation’s contribution to climate change and the subsequent responsibility passenger’s felt or rejected consistently played a key role in the voluntary engagement with carbon offsets. Aspects of awareness however did not consistently increase the WTP. This leads to the assumption that mere awareness campaigns might not be a suitable tool to increase adoption of voluntary carbon offsets.
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spellingShingle Cordes, Hannes Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review voluntary carbon offsets environmental knowledge Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 lentomatkailu ilmailu maksuhalukkuus lentoliikenne air travel aviation willingness to pay air traffic
title Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review
title_full Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review
title_fullStr Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review
title_full_unstemmed Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review
title_short Voluntary carbon offsets in the aviation industry
title_sort voluntary carbon offsets in the aviation industry how environmental knowledge affects travellers willingness to pay a systematic review
title_sub how environmental knowledge affects travellers willingness to pay
title_txtP Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review
topic voluntary carbon offsets environmental knowledge Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 lentomatkailu ilmailu maksuhalukkuus lentoliikenne air travel aviation willingness to pay air traffic
topic_facet 20425 Corporate Environmental Management Yritysten ympäristöjohtaminen air traffic air travel aviation environmental knowledge ilmailu lentoliikenne lentomatkailu maksuhalukkuus voluntary carbon offsets willingness to pay
url https://jyx.jyu.fi/handle/123456789/73117 http://www.urn.fi/URN:NBN:fi:jyu-202012117063
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