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[{"key": "dc.contributor.advisor", "value": "Kypp\u00f6, Jorma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Karhunen, Niko", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-09T10:57:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-09T10:57:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73059", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkostoituva maailma ja kasvava kilpailu verkkokauppojen v\u00e4lill\u00e4 asettaa\nverkkokauppojen suunnittelijoille entist\u00e4 enemm\u00e4n haasteita tuoda oma palvelunsa\nmuiden tietoisuuteen. Verkkokauppojen menestyst\u00e4 ei voi en\u00e4\u00e4 taata pelk\u00e4st\u00e4\u00e4n\nsen sis\u00e4lt\u00e4mill\u00e4 tuotteilla, vaan on keskitett\u00e4v\u00e4 huomio sivustojen k\u00e4ytett\u00e4vyyteen\nja sen muodostamaan k\u00e4ytt\u00e4j\u00e4kokemukseen, joka yksinkertaisimmillaan\nmittaa k\u00e4ytt\u00e4j\u00e4n eri tuntemuksia ostotapahtuman kaikissa vaiheissa.\nT\u00e4ss\u00e4 kirjallisuuskatsauksena suoritetussa tutkielmassa pyrit\u00e4\u00e4nkin selvitt\u00e4m\u00e4\u00e4n,\nmiten k\u00e4ytett\u00e4vyys ja sen sis\u00e4lt\u00e4m\u00e4t ulottuvuudet vaikuttavat yhdess\u00e4\nk\u00e4ytt\u00e4j\u00e4kokemuksen kanssa verkkokauppojen menestykseen, kuten my\u00f6s, miten\nk\u00e4ytett\u00e4vyys ja k\u00e4ytt\u00e4j\u00e4kokemus ovat yhteyksiss\u00e4 toisiinsa. Tutkimus on\nrajattu koskemaan ainoastaan verkkokauppoja, jotka harjoittavat kuluttajamarkkinointia\n(B2C) ja l\u00e4hdekirjallisuutena on pyritty k\u00e4ytt\u00e4m\u00e4\u00e4n ainoastaan\nvertaisarvioituja tai muuten arvostettuja julkaisuja. Tutkimuksesta k\u00e4vi ilmi,\nett\u00e4 k\u00e4ytett\u00e4vyys sek\u00e4 k\u00e4ytt\u00e4j\u00e4kokemus ovat vahvasti liitoksissa toisiinsa ja\ntoimivat perustana verkkokaupan menestyst\u00e4 mittaavina tekij\u00f6in\u00e4. Tutkimuksessa\nnostettiin esiin my\u00f6s paljon suunnitelmallisia seikkoja, jotka vaikuttavat\nsuoranaisesti k\u00e4ytt\u00e4j\u00e4kokemuksen syntyyn.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-09T10:57:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-09T10:57:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "UX", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "B2C", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "K\u00e4ytett\u00e4vyyden vaikutus asiakkaan k\u00e4ytt\u00e4j\u00e4kokemukseen verkkokaupassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012097000", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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