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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Myllyaho, Ruusa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-07T14:08:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-07T14:08:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/73004", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Julkisten organisaatioiden huono maine ja sen synnytt\u00e4m\u00e4 luottamuksen rapautuminen voi pahimmillaan uhata jopa ihmisten terveytt\u00e4 ja turvallisuutta (Luoma-aho 2007, 129). Vuoden 2020 aikana luottamus julkisiin organisaatioihin ja etenkin t\u00e4m\u00e4n tutkielman kohdeorganisaatioon Terveyden ja hyvinvoinnin laitokseen (THL) on osoittautunut erityisen t\u00e4rke\u00e4ksi: koronaviruspandemian aikana on elint\u00e4rke\u00e4\u00e4, ett\u00e4 THL:n suosituksiin uskotaan.\n\nTy\u00f6ntekij\u00e4t ovat t\u00e4rkeit\u00e4 organisaation maineen muodostumisessa, sill\u00e4 he v\u00e4litt\u00e4v\u00e4t n\u00e4kemyst\u00e4\u00e4n organisaatiosta my\u00f6s ulkoisille sidosryhmille (Kim, Kang, Lee & Yang 2019) ja se miten ty\u00f6ntekij\u00e4t n\u00e4kev\u00e4t organisaationsa m\u00e4\u00e4ritt\u00e4\u00e4, mit\u00e4 he sanovat siit\u00e4 julkisesti (Men 2014, 255\u2013256). Ty\u00f6ntekij\u00e4t n\u00e4hd\u00e4\u00e4n luotettavana tiedonl\u00e4hteen\u00e4 ja heid\u00e4n mielipiteill\u00e4\u00e4n on vaikutusta siihen, miten muut sidosryhm\u00e4t n\u00e4kev\u00e4t organisaation maineen (Men 2014, 255\u2013256). T\u00e4m\u00e4n vuoksi ty\u00f6ntekij\u00f6iden n\u00e4kemyst\u00e4 organisaatiostaan, eli ty\u00f6ntekij\u00e4kokemusta (Plaskoff 2017), ja organisaation sis\u00e4ist\u00e4 mainetta on mielek\u00e4st\u00e4 tutkia.\n\nTutkielman tavoitteena on synnytt\u00e4\u00e4 ymm\u00e4rryst\u00e4 sis\u00e4isen maineen muodostumisesta julkisessa organisaatiossa: mist\u00e4 tekij\u00f6ist\u00e4 sis\u00e4inen maine muodostuu, eroavatko aineiston tekij\u00e4t hy\u00f6dynnetyst\u00e4 kirjallisuudesta ja miten sis\u00e4inen maine kehittyi kohdeorganisaatiossa. Tutkielma on laadullinen tutkimus, jossa hy\u00f6dynnettiin teorial\u00e4ht\u00f6ist\u00e4 sis\u00e4ll\u00f6nanalyysia. Analyysia jatkettiin aineistol\u00e4ht\u00f6isesti niilt\u00e4 osin, joilta aineisto ei vastannut teoriassa esitettyj\u00e4 sis\u00e4isen maineen tekij\u00f6it\u00e4. Aineistona hy\u00f6dynnettiin vuosina 2008, 2011, 2014 ja 2018 toteutettuja julkisen sektorin mainemittauksia.\n\nAineistosta tunnistettiin teorial\u00e4ht\u00f6isesti 10 sis\u00e4isen maineen tekij\u00e4\u00e4. Merkitt\u00e4vimmiksi sis\u00e4isen maineen muodostumisen kannalta tunnistettiin tuotteet ja palvelut, tunneper\u00e4inen vetovoima, organisaatiokulttuuri sek\u00e4 prosessit ja k\u00e4yt\u00e4nn\u00f6t. T\u00e4rke\u00e4ksi osoittautui my\u00f6s aineistol\u00e4ht\u00f6isesti muodostettu julkisorganisaation rooli ja yhteiskunnallinen merkitys; organisaation yhteiskunnallinen sijoittuminen ja sen tarkoitus vaikuttavat t\u00e4rkeilt\u00e4 julkisen organisaation ty\u00f6ntekij\u00f6ille. Tunneper\u00e4inen vetovoima oli merkitt\u00e4vin sis\u00e4ist\u00e4 mainetta parantava tekij\u00e4, ja tyytym\u00e4tt\u00f6mimpi\u00e4 ty\u00f6ntekij\u00e4t olivat organisaation prosesseihin ja k\u00e4yt\u00e4nt\u00f6ihin. L\u00e4pi mittausvuosien ty\u00f6ntekij\u00e4t n\u00e4kiv\u00e4t organisaation luotettavana, asiantuntevana, sek\u00e4 sirpaleisena ja byrokraattisena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-07T14:08:20Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-07T14:08:20Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "126", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "julkinen organisaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen maine", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6ntekij\u00e4kokemus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Julkisen organisaation sis\u00e4inen maine", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012076951", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6tyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatiot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkinen sektori", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6ntekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", 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