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[{"key": "dc.contributor.author", "value": "Rajam\u00e4ki, Tiina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-12-01T09:03:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-12-01T09:03:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/72884", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yhteiskuntavastuu velvoittaa kaiken kokoisia yrityksi\u00e4 tunnistamaan ja ottamaan huomioon toimintansa vaikutukset eri sidosryhmiin ja ymp\u00e4r\u00f6iv\u00e4\u00e4n yhteiskuntaan. Aikaisempien tutkimusten perusteella stakeholder-dialogi on erityispiirre mikro- ja pienikokoisten yritysten vastuullisuusviestinn\u00e4ss\u00e4, mutta sit\u00e4 ei ole juurikaan tutkittu viestint\u00e4tieteiss\u00e4. \n\nT\u00e4m\u00e4n tutkimuksen tavoitteena oli lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 pienten yritysten vastuullisesta liiketoiminnasta erityisen\u00e4 arvonluontina sek\u00e4 selvitt\u00e4\u00e4, millainen rooli stakeholder-dialogilla on t\u00e4ss\u00e4 yhteydess\u00e4. Tutkimus toteutettiin laadullisella tutkimusotteella haastattelemalla viitt\u00e4 yritysedustajaa vastuullisista pienyrityksist\u00e4. Aineisto analysoitiin teoriaohjaavalla sis\u00e4ll\u00f6nanalyysilla.\n\nTulosten perusteella pienten yritysten vastuullisen liiketoiminnan arvonluonti riippuu yrityksen perusteht\u00e4v\u00e4st\u00e4 sek\u00e4 k\u00e4ytett\u00e4viss\u00e4 tai saatavilla olevista resursseista. Stakeholder-suhteilla oli arvonluonnissa suora tai v\u00e4lillinen rooli, joka saattoi vaihdella toiminnan eri osa-alueilla. Arvonluonnin keinoiksi muodostettiin sis\u00e4inen arvonluonti, ulkoinen arvonluonti ja yhteiskunnallinen arvonluonti.\n\nStakeholder-dialogi koettiin keskeisen\u00e4 vastuullisuusviestinn\u00e4n keinona, jonka avulla organisaation toimintaa voitiin arvioida ja muuttaa vastaamaan stakeholdereiden odotuksia ja tarpeita. Dialogi n\u00e4kyi kohdeyrityksiss\u00e4 kasvokkaisviestint\u00e4n\u00e4, sosiaalisessa mediassa, sis\u00e4isiss\u00e4 palautekanavissa, osallistavana yhteisty\u00f6n\u00e4 sek\u00e4 reklamaatioissa. Dialogisen vastuullisuusviestinn\u00e4n lis\u00e4ksi havaittiin, ett\u00e4 my\u00f6s ei-dialoginen, ep\u00e4suora vastuullisuusviestint\u00e4 oli arvonluonnin kannalta t\u00e4rke\u00e4\u00e4. Tulosten perusteella vastuullisuusviestint\u00e4\u00e4 tapahtuu my\u00f6s ilman, ett\u00e4 yritys itse osallistuu siihen, ja t\u00e4llainen stakeholdereiden v\u00e4linen keskin\u00e4isviestint\u00e4 koettiin erityisen t\u00e4rke\u00e4n\u00e4. \n\nJatkossa teemaa olisi hyv\u00e4 selvitt\u00e4\u00e4 esimerkiksi organisaation maine- tai imagotutkimuksen n\u00e4k\u00f6kulmasta, tai sosiaalisen p\u00e4\u00e4oman teoriaa hy\u00f6dynt\u00e4en.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-12-01T09:03:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-12-01T09:03:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "111", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Stakeholder-dialogi pienten yritysten vastuullisen liiketoiminnan arvonluonnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202012016844", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvonluonti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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