Consumer behavior and marketing in the e-commerce of cosmetics

Consumer behavior and marketing in the e-commerce of cosmetics

Bibliographic Details
Main Author: Ojanaho, Karoliina
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
online consumer behavior
e-marketing
online consumer decision process
e-trust
verkkokauppa
kuluttajakäyttäytyminen
verkkoliiketoiminta
digitaalinen markkinointi
electronic commerce
consumer behaviour
electronic business
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/72775
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annif_keywords_txtF_mv marketing electronic commerce consumer behaviour consumers cosmetic products
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author Ojanaho, Karoliina
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Ojanaho, Karoliina Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Ojanaho, Karoliina
author_sort Ojanaho, Karoliina
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department_txtF Informaatioteknologia
faculty_txtF Informaatioteknologian tiedekunta
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spellingShingle Ojanaho, Karoliina Consumer behavior and marketing in the e-commerce of cosmetics online consumer behavior e-marketing online consumer decision process e-trust verkkokauppa kuluttajakäyttäytyminen verkkoliiketoiminta digitaalinen markkinointi electronic commerce consumer behaviour electronic business digital marketing
subject_txtF Kognitiotiede
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title Consumer behavior and marketing in the e-commerce of cosmetics
title_full Consumer behavior and marketing in the e-commerce of cosmetics
title_fullStr Consumer behavior and marketing in the e-commerce of cosmetics Consumer behavior and marketing in the e-commerce of cosmetics
title_full_unstemmed Consumer behavior and marketing in the e-commerce of cosmetics Consumer behavior and marketing in the e-commerce of cosmetics
title_short Consumer behavior and marketing in the e-commerce of cosmetics
title_sort consumer behavior and marketing in the e commerce of cosmetics
title_txtP Consumer behavior and marketing in the e-commerce of cosmetics
topic online consumer behavior e-marketing online consumer decision process e-trust verkkokauppa kuluttajakäyttäytyminen verkkoliiketoiminta digitaalinen markkinointi electronic commerce consumer behaviour electronic business digital marketing
topic_facet consumer behaviour digitaalinen markkinointi digital marketing e-marketing e-trust electronic business electronic commerce kuluttajakäyttäytyminen online consumer behavior online consumer decision process verkkokauppa verkkoliiketoiminta
url https://jyx.jyu.fi/handle/123456789/72775 http://www.urn.fi/URN:NBN:fi:jyu-202011246738
work_keys_str_mv AT ojanahokaroliina consumerbehaviorandmarketingintheecommerceofcosmetics

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