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[{"key": "dc.contributor.advisor", "value": "Marttiin, Pentti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Koskim\u00e4ki, Markus", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-11-20T11:41:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-11-20T11:41:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/72710", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hakukoneoptimointi kasvattaa jopa 110% verkkosivujen vierailijam\u00e4\u00e4r\u00e4\u00e4. Ha-kukoneoptimoinnin tekeminen yrityksen verkkosivuille on nyky\u00e4\u00e4n eritt\u00e4in t\u00e4rke\u00e4\u00e4, sill\u00e4 sen avulla saa lis\u00e4\u00e4 potentiaalisia asiakkaita yritykselle,jat\u00e4ten my\u00f6s yrityksen myyntitulot kasvavat. Vierailijam\u00e4\u00e4r\u00e4n kasvuonmielest\u00e4ni niin suuri ja merkitt\u00e4v\u00e4, ett\u00e4 laajempi kirjallisuuskatsaus hakukoneoptimoinnin hy\u00f6dyist\u00e4 on paikallaan. Tutkielma keskittyy suomalaisten pienten ja keski-suurten yritysten(pk-yritysten) markkinoinnin tehostamiseen hakukoneoptimointia hy\u00f6dynt\u00e4en. Tutkielman tutkimuskysymys on: Mik\u00e4 on hakukoneoptimoinnin vaikutus pk-yrityksen verkkomarkkinoinnin tehostamisessa? Tutkimuskysymyst\u00e4 avataan aluksi m\u00e4\u00e4rittelem\u00e4ll\u00e4 hakukoneoptimointiin liittyv\u00e4t asiat, kuten hakukoneet, hakukonemarkkinointi ja itse hakukoneoptimointi. M\u00e4\u00e4rittelyjen j\u00e4lkeen syvennyt\u00e4\u00e4n ihmisten internetk\u00e4ytt\u00e4ytymiseen ja markkinointiin yleisell\u00e4 tasolla. Lopuksi selvitet\u00e4\u00e4n, mitk\u00e4 ovat parhaat hakukonemarkkinoinnin keinot pk-yritykselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Search engine optimization increases the number of website visitors by up to 110%. Doing search engine optimization for a company's website is very important nowadays, as it helps to get more potential customers for the company and thus also increases the company's sales revenue. The increase in the number of visitors is, in my opinion, so great and significant that I wanted to do a bachelor's thesis on this topic. The thesis focuses on enhancing the marketing of Finnish SMEs, i.e.small and medium-sized enterprises, using search engine optimization. The research question is: What is the effect of search engine optimization on improving the online marketing of an SME? The research question is first opened by defining issues related to search engine optimization, such as search engines, search engine marketing and search engine optimization itself. After the definitions, we delve deeper into people\u2019s internet behavior and marketing. Then find out what are the best search engine marketing tools for an SME.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-11-20T11:41:42Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-11-20T11:41:42Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "seo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hakukoneoptimointi pk-yritysten markkinoinnin tehostamisessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202011206705", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakukoneoptimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pienet ja keskisuuret yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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