“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

“Way too cool to ever be frozen” analyzing the online interactions of the Wendy’s roasting trend

Bibliographic Details
Main Author: Kortesoja, Heidi
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Wendy's
brand identity
online discourse analysis
online interaction
roustaus
sosiaalinen media
brändit
Twitter
brändäys
viestintä
verkkoviestintä
Internet
uusmedia
keskustelunanalyysi
roasting (entertainment)
social media
brands
branding
communication
network communication
new media
conversation analysis
Online Access: https://jyx.jyu.fi/handle/123456789/72452
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author Kortesoja, Heidi
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301
author_facet Kortesoja, Heidi Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301 Kortesoja, Heidi
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spellingShingle Kortesoja, Heidi “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend Wendy's brand identity online discourse analysis online interaction roustaus sosiaalinen media brändit Twitter brändäys viestintä verkkoviestintä Internet uusmedia keskustelunanalyysi roasting (entertainment) social media brands branding communication network communication new media conversation analysis
subject_txtF Englannin kieli
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title “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
title_full “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
title_fullStr “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
title_full_unstemmed “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
title_short “Way too cool to ever be frozen”
title_sort way too cool to ever be frozen analyzing the online interactions of the wendy s roasting trend
title_sub analyzing the online interactions of the Wendy’s roasting trend
title_txtP “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
topic Wendy's brand identity online discourse analysis online interaction roustaus sosiaalinen media brändit Twitter brändäys viestintä verkkoviestintä Internet uusmedia keskustelunanalyysi roasting (entertainment) social media brands branding communication network communication new media conversation analysis
topic_facet Internet Twitter Wendy's brand identity branding brands brändit brändäys communication conversation analysis keskustelunanalyysi network communication new media online discourse analysis online interaction roasting (entertainment) roustaus social media sosiaalinen media uusmedia verkkoviestintä viestintä
url https://jyx.jyu.fi/handle/123456789/72452 http://www.urn.fi/URN:NBN:fi:jyu-202011036490
work_keys_str_mv AT kortesojaheidi waytoocooltoeverbefrozenanalyzingtheonlineinteractionsofthewendysroastingtrend

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