| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vettanen, Niklas", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-10-28T06:33:04Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-10-28T06:33:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/72377", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tarkoituksena on selvitt\u00e4\u00e4 kuinka sis\u00e4inen viestint\u00e4 vaikuttaa henkil\u00f6st\u00f6n motivaatioon ja miten sis\u00e4ist\u00e4 viestint\u00e4\u00e4 voidaan parantaa, kun tavoitteena on sitoutuneempi henkil\u00f6st\u00f6. Sis\u00e4isen viestinn\u00e4n avulla on mahdollista jakaa organisaation tavoitteita ja arvoja, ja saavuttaa siten yhten\u00e4isempi ja tehokkaampi organisaatio. Sis\u00e4isen viestinn\u00e4n kanavien siirtyess\u00e4 kasvavissa m\u00e4\u00e4rin s\u00e4hk\u00f6iseen muotoon, on monilla perinteisill\u00e4kin aloilla alettu hy\u00f6dynt\u00e4m\u00e4\u00e4n uusia viestinn\u00e4n innovaatioita ja menetelmi\u00e4. Sis\u00e4isen viestinn\u00e4n t\u00e4rkeimp\u00e4n\u00e4 teht\u00e4v\u00e4n\u00e4 on siirt\u00e4\u00e4 ty\u00f6ss\u00e4 suoriutumisen kannalta merkitt\u00e4v\u00e4\u00e4 tietoa, mutta rakentaa samalla organisaatiokulttuuria. Henkil\u00f6st\u00f6n motivaatiolla onkin suora vaikutus organisaation suorituskykyyn, jolloin johdon harteille j\u00e4\u00e4 motivaation ohjaaminen merkityksellisiin kohteisiin. T\u00e4h\u00e4n voidaan k\u00e4ytt\u00e4\u00e4 apuna strategista l\u00e4hestymistapaa viestinn\u00e4n suunnittelussa. Tutkimus toteutettiin tapaustutkimuksena, joka koostui kirjallisuuskatsauksesta ja empiirisest\u00e4 osiosta. Empiirinen osio suoritettiin puolistrukturoitujen ryhm\u00e4haastatteluiden avulla. Tutkimuksen kohteena oli suomalainen terveys- ja hyvinvointialan konserni, joka ty\u00f6llist\u00e4\u00e4 Suomessa noin tuhat henkil\u00f6\u00e4. Saatujen tulosten pohjalta selvitettiin kohdeorganisaation henkil\u00f6st\u00f6n motivaatiotekij\u00e4t, arvioitiin sis\u00e4isen viestinn\u00e4n nykytilaa ja kanavia, ja viimeisen\u00e4 esitettiin tulosten pohjalta kehitysehdotuksia sis\u00e4isen viestinn\u00e4n kehitt\u00e4miselle. Tuloksissa huomattiin sis\u00e4isell\u00e4 viestinn\u00e4ll\u00e4 olevan merkitys henkil\u00f6st\u00f6n motivaation ja sitoutuneisuuden kohteisiin. Lis\u00e4ksi huomattiin osallistumisen mahdollistamisen ja yhten\u00e4isen organisaatiokuvan rakentamisen olevan keskeisess\u00e4 asemassa henkil\u00f6st\u00f6n motivaation kehitt\u00e4miselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-10-28T06:33:04Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-10-28T06:33:04Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "73", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4inen sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen vastuullisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sis\u00e4isen viestinn\u00e4n vaikutus henkil\u00f6st\u00f6n motivaatioon : tapaustutkimus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202010286424", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "2000", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitoutuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4inen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6st\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|