Strategic influencer communication and formation of purchase intention in social networking sites

Strategic influencer communication and formation of purchase intention in social networking sites

Bibliographic Details
Main Author: Soininen, Sampo
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
strategic influencer communication
social networking sites
source credibility
parasocial relationship
persuasion knowledge
markkinointi
sosiaalinen media
suostuttelu
vaikuttaminen
sosiaaliset verkostot
digitaalinen markkinointi
marketing
social media
persuasion
influencing
social networks
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/72213
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author Soininen, Sampo
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Soininen, Sampo Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Soininen, Sampo
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spellingShingle Soininen, Sampo Strategic influencer communication and formation of purchase intention in social networking sites strategic influencer communication social networking sites source credibility parasocial relationship persuasion knowledge markkinointi sosiaalinen media suostuttelu vaikuttaminen sosiaaliset verkostot digitaalinen markkinointi marketing social media persuasion influencing social networks digital marketing
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title Strategic influencer communication and formation of purchase intention in social networking sites
title_full Strategic influencer communication and formation of purchase intention in social networking sites
title_fullStr Strategic influencer communication and formation of purchase intention in social networking sites Strategic influencer communication and formation of purchase intention in social networking sites
title_full_unstemmed Strategic influencer communication and formation of purchase intention in social networking sites Strategic influencer communication and formation of purchase intention in social networking sites
title_short Strategic influencer communication and formation of purchase intention in social networking sites
title_sort strategic influencer communication and formation of purchase intention in social networking sites
title_txtP Strategic influencer communication and formation of purchase intention in social networking sites
topic strategic influencer communication social networking sites source credibility parasocial relationship persuasion knowledge markkinointi sosiaalinen media suostuttelu vaikuttaminen sosiaaliset verkostot digitaalinen markkinointi marketing social media persuasion influencing social networks digital marketing
topic_facet digitaalinen markkinointi digital marketing influencing marketing markkinointi parasocial relationship persuasion persuasion knowledge social media social networking sites social networks sosiaalinen media sosiaaliset verkostot source credibility strategic influencer communication suostuttelu vaikuttaminen
url https://jyx.jyu.fi/handle/123456789/72213 http://www.urn.fi/URN:NBN:fi:jyu-202010166260
work_keys_str_mv AT soininensampo strategicinfluencercommunicationandformationofpurchaseintentioninsocialnetworkings

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