Strategic influencer communication and formation of purchase intention in social networking sites

Bibliographic Details
Main Author:	Soininen, Sampo
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2020
Subjects:	strategic influencer communication social networking sites source credibility parasocial relationship persuasion knowledge markkinointi sosiaalinen media suostuttelu vaikuttaminen sosiaaliset verkostot digitaalinen markkinointi marketing social media persuasion influencing social networks digital marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/72213

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