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[{"key": "dc.contributor.advisor", "value": "Str\u00f6mmer, Maiju", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ahonen, Noora", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-10-07T05:27:47Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-10-07T05:27:47Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/72057", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, miten luontoa representoidaan kev\u00e4\u00e4n 2019 eduskuntavaalimainoksissa. Teema on ajankohtainen IPCC:n (2018) julkaiseman ilmastoraportin my\u00f6t\u00e4 kansalaisten halutessa politiikalta vahvempia vastauksia ja ratkaisuja ilmastokysymysten suhteen. Ilmastokysymykseen liittyy Suomessa vahvasti my\u00f6s maa- ja mets\u00e4talouden n\u00e4k\u00f6kulma, joten on t\u00e4rke\u00e4\u00e4 tutkia aihetta laajemmasta luonnon n\u00e4k\u00f6kulmasta.\n\nTutkimus pohjautuu merkityksi\u00e4 rakentavien representaatioiden analyysiin. Analyysi rakentuu kielellisest\u00e4 ja visuaalisesta aineksesta tehtyihin havantoihin. Teoriataustana ja analyysimenetelm\u00e4n\u00e4 toimivat M.A.K. Hallidayn systeemis-funktionaaliseen kieliteoria ja Kressin ja van Leeuwenin visuaalinen kielioppi. Tutkin representaatioita metafunktioiden n\u00e4k\u00f6kulmasta tarkastelemalla kielellisess\u00e4 ja visuaalisessa aineksessa syntyvi\u00e4 prosesseja sek\u00e4 sanavalintoja ja muita representaatioiden rakentamisen kannalta oleellisia tekij\u00f6it\u00e4.\n\nTutkimuksen aineisto koostuu seitsem\u00e4n eduskuntavaalipuolueen videomuotoisesta eduskuntavaalimainoksesta. Tavoitteena on selvitt\u00e4\u00e4 aineistosta syntyvi\u00e4 representaatioita ja miten ne rakentuvat. Tutkimuskysymykseni ovat: 1) Miten luontoa representoidaan kielellisesti ja visuaalisesti seitsem\u00e4n puolueen kev\u00e4\u00e4n 2019 eduskuntavaalimainoksissa? ja 2) Millaisia luonnon representaatioita syntyy kev\u00e4\u00e4n 2019 eduskuntavaalimainoksissa\n\nAineistosta erottuu nelj\u00e4 vahvaa luonnon representaatiota: ilmastonmuutoksen vaikutus luontoon, luonto elinkeinona, luonto \u00e4\u00e4nest\u00e4miseen vaikuttavana tekij\u00e4n\u00e4 sek\u00e4 luonto yhteiskunnan vastakohtana. Viimeisimp\u00e4n\u00e4 mainittu esiintyy ainoastaan Perussuomalaisten mainoksessa, mutta muut representaatiot esiintyv\u00e4t useammassa mainoksessa. Lis\u00e4ksi esiintyy muita mainoskohtaisia representaatioita, jotka k\u00e4yn l\u00e4pi mainoskohtaisessa analyysiss\u00e4. Luonnon representaatio ilmastonmuutoksen kautta voidaan n\u00e4hd\u00e4 ominaiseksi ajalleen, sill\u00e4 ihmiset kokevat sen vaikuttavan \u00e4\u00e4nest\u00e4miseen. Luonnon representaatio \u00e4\u00e4nest\u00e4miseen vaikuttavan liittyy osittain ilmastonmuutokselliseen representaatioon, mutta osittain elinkeinolliseenkin representaatioon. Elinkeinollinen representaatio tulee esiin maa- ja mets\u00e4talouden kautta. Perussuomalaisten mainoksessa esiin tuleva representaatio luonnosta yhteiskunnan vastaisena voidaan n\u00e4hd\u00e4 muista mainoksista erottuvana, mutta puolueen viestint\u00e4tapaan n\u00e4hden puolueelle ominaisena tapana k\u00e4sitell\u00e4 luontoa teemana.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-10-07T05:27:47Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-10-07T05:27:47Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "76", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "visuaalinen kielioppi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kansallisaarre vai kauppatavaraa? : systeemisfunktionaalinen ja visuaalinen analyysi luonnon representaatioista kev\u00e4\u00e4n 2019 eduskuntavaalimainoksissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202010076113", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "systeemis-funktionaalinen kielioppi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luonto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "politiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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