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[{"key": "dc.contributor.advisor", "value": "Jorma, Kypp\u00f6", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nevala, Emma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-10-06T06:06:24Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-10-06T06:06:24Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/72034", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kilpailu verkkokaupan alalla on johtanut erilaisten strategioiden k\u00e4ytt\u00f6\u00f6nottoon asiakkaiden sitouttamiseksi. Jotkut verkkokauppatoimijat ovat siirtyneet k\u00e4ytt\u00e4m\u00e4\u00e4n \u201ddigitaalisia t\u00f6n\u00e4isyj\u00e4\u201d, jotka ohjaavat kuluttajaa ostoprosessin l\u00e4pi. Toiset taas ovat alkaneet hy\u00f6dynt\u00e4\u00e4 sivuillaan \u201dsynkki\u00e4 suunnittelumalleja\u201d, Synk\u00e4t suunnittelumallit ovat k\u00e4ytt\u00f6liittym\u00e4-elementtej\u00e4, jotka pyrkiv\u00e4t manipuloimaan k\u00e4ytt\u00e4j\u00e4\u00e4 tekem\u00e4\u00e4n tiettyj\u00e4 valintoja, joita he eiv\u00e4t olisi tehneet, mik\u00e4li heill\u00e4 olisi ollut mahdollisuus valita toisin.\nT\u00e4ss\u00e4 tutkielmassa on kolme tutkimuskysymyst\u00e4: 1.) Mit\u00e4 ovat synk\u00e4t suunnittelumallit? 2.) Miksi synk\u00e4t suunnittelumallit toimivat? 3.) Miksi synkki\u00e4 suunnittelumalleja k\u00e4ytet\u00e4\u00e4n verkkokaupoissa?\n\nT\u00e4m\u00e4 tutkielma m\u00e4\u00e4rittelee synk\u00e4t suunnittelumallit \u201dtarkoituksellisina, harhaanjohtavina suunnitteluratkaisuina, jotka hy\u00f6dynt\u00e4v\u00e4t tiet\u00e4myst\u00e4 psykologiasta. K\u00e4ytt\u00e4j\u00e4\u00e4 manipuloidaan tekem\u00e4\u00e4n p\u00e4\u00e4t\u00f6ksi\u00e4, jotka ovat tahattomia ja tahtomattomia, luoden arvoa yritykselle, joka k\u00e4ytt\u00e4\u00e4 n\u00e4it\u00e4 synkki\u00e4 suunnittelumalleja\u201d. \n\nSynkkien suunnittelumallien toimivuuden taustalla on nelj\u00e4 tekij\u00e4\u00e4: teknologiset, kognitiiviset, sosiaaliset ja motivationaaliset tekij\u00e4t. Jokaista n\u00e4ist\u00e4 tekij\u00f6ist\u00e4 tarkastellaan yksityiskohtaisesti.\n\nSynkki\u00e4 suunnittelumalleja k\u00e4ytet\u00e4\u00e4n yleisesti verkkokaupassa. Synkkien suunnittelumallien yleistyminen on johtanut niiden k\u00e4ytt\u00f6\u00f6nottoon laajemmalla mittakaavalla. Synkki\u00e4 suunnittelumalleja k\u00e4ytet\u00e4\u00e4n sitouttamaan asiakkaita, ja t\u00e4m\u00e4n sitoutumisen on tunnistettu olevan yhteydess\u00e4 liikevoittoon. Tiukka aikataulu ja budjetti ovat johtaneet siihen, ett\u00e4 sivustoja suunnitellessa ei keskityt\u00e4 kokonaisvaltaiseen k\u00e4ytt\u00e4j\u00e4kokemukseen, vaan pyrit\u00e4\u00e4n tuottamaan arvoa osakkeenomistajille. Viimeiseksi, jotkut tutkijat argumentoivat, ett\u00e4 synkkien suunnittelumallien yleisyys johtuu eettisen painotuksen v\u00e4h\u00e4isyydest\u00e4 suunnittelijoiden tutkinto-ohjelmissa. \n\nT\u00e4m\u00e4 kirjallisuuskatsaus pyrkii valaisemaan synkkien suunnittelumallien k\u00e4sitett\u00e4 ja selitt\u00e4m\u00e4\u00e4n syit\u00e4 niiden k\u00e4yt\u00f6n taustalla. Se pyrkii my\u00f6s argumentoimaan miksi synkkien suunnittelumallien k\u00e4ytt\u00f6 ei ole hyv\u00e4ksi, ja tuo esiin uusia tutkimusaiheita tulevaisuudelle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Growing competition in the field of e-commerce has led retailers to adopt different strategies to engage users and guide them through the digital buying process. Some retailers use digital nudges that aim to guide user through the shopping process. Some e-commerce sites have resorted to the use of dark patterns \u2013 user interface elements that manipulate the user into making a choice they might not have made, had they had the chance to choose freely.\n\nThis thesis has three research questions: 1.) What are dark patterns? 2.) Why do dark patterns work? 3.) Why are dark patterns used in e-commerce?\n\nThis thesis defines dark patterns as \u201cintentional, deceptive design decisions that were made to take advantage of psychology, to manipulate the user into making decisions that were unintended and unwanted; creating value for the service that employs them\u201d.\nThere seems to be four factors that explain the effectiveness of dark patterns: technological, cognitive, social and motivational. Each of these factors is looked at in detail. \n\nDark patterns are widely used in e-commerce. The prevalence of dark patterns has created an industrial drift that has led to the adoption of dark patterns on a much larger scale. Dark patterns have also been used to promote customer engagement, which, in turn, has been associated with higher levels of economic success. Short deadlines and tight budgets have led designers to focus on creating a \u201chappy path\u201d that might not take into account the whole user experience, but instead focuses on filling shareholders\u2019 goals. Lastly, some researchers argue that the prevalence of dark patterns can be accounted to the lack of ethics education in design curriculums. \n\nThis literature review aims to shine light on dark patterns and the reasons behind their use in e-commerce. It also argues why e-commerce retailers should not use dark patterns on their site and brings forth topics for future research.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-10-06T06:06:24Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-10-06T06:06:24Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "dark patterns", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digital nudges", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Dark patterns and their use in e-commerce", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202010066090", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "electronic commerce", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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