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[{"key": "dc.contributor.advisor", "value": "Mikkola, Leena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Alavuotunki, Fanni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-09-09T05:36:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-09-09T05:36:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/71692", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli tarkastella lappilaisten matkailuyritysten vastuullisuusviestint\u00e4\u00e4.\nTutkielman tarkoituksen oli analysoida, mit\u00e4 matkailuyritykset vastuullisuudesta verkkosivuillaan\nviestiv\u00e4t, miten matkailuyritysten ty\u00f6ntekij\u00e4t vastuullisuuden ty\u00f6arjessaan ymm\u00e4rt\u00e4v\u00e4t ja miten\nty\u00f6ntekij\u00f6iden sitoutuminen vastuullisuuteen ilmenee. Tutkielma toteutettiin laadullisena tutkimuksena.\nTutkimus koostuu kahdesta aineistosta. Verkkosivuaineisto on koottu matkailuyritysten verkkosivujen\nvastuullisuusosioita ja haastatteluaineisto ker\u00e4ttiin teemahaastattelulla haastattelemalla matkailuyritysten\nty\u00f6ntekij\u00f6it\u00e4. Haastattelut toteutettiin puhelinhaastatteluna. Verkkosivuaineisto koostuu kolmen eri\nmatkailuyrityksen verkkosivujen vastuullisuusosioista ja haastatteluaineisto koostuu nelj\u00e4st\u00e4\nhaastattelusta. Molemmat aineistot analysoitiin aineistol\u00e4ht\u00f6isesti laadullisella sis\u00e4ll\u00f6nanalyysill\u00e4.\n\nTulosten mukaan matkailuyritykset viestiv\u00e4t verkkosivuillaan monipuolisesti sosiaalista vastuuta ja\nymp\u00e4rist\u00f6vastuuta taloudellisen vastuun viestimisen j\u00e4\u00e4dess\u00e4 v\u00e4hemm\u00e4lle huomiolle. Yritysten\nty\u00f6ntekij\u00f6iden k\u00e4sitykset ty\u00f6skentelem\u00e4ns\u00e4 yrityksen vastuullisuudesta ovat yhtenev\u00e4isi\u00e4\nverkkosivuviestinn\u00e4n kanssa, jonka lis\u00e4ksi ty\u00f6ntekij\u00e4t tuovat verkkosivuja monipuolisemmin\nvastuullisuustoimia ilmi. Tulosten perusteella vastuullisuuteen sitoutuminen on helppoa ty\u00f6paikalla\nsilloin, kun vastuullinen toiminta on my\u00f6s osa omia arvoja ja vapaa-aikaa.\n\nTutkielma tuo monipuolisesti ilmi matkailuyritysten toimintaan toteuttamaa vastuullisuusviestint\u00e4\u00e4 ja\ntutkielman tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 matkailuyritysten vastuullisuusviestinn\u00e4n kehitt\u00e4miseen.\nTutkielma lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 my\u00f6s siit\u00e4, mit\u00e4 vastuullisuus t\u00f6iss\u00e4 ty\u00f6ntekij\u00f6ille merkitsee ja miten\nty\u00f6ntekij\u00f6iden oma suhtautuminen vaikuttaa vastuullisuuteen sitoutumiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-09-09T05:36:59Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-09-09T05:36:59Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "89", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Vastuullisuusviestint\u00e4 matkailuyrityksiss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202009095800", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ymp\u00e4rist\u00f6vastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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