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[{"key": "dc.contributor.advisor", "value": "Uskali, Turo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rantalainen, Elina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-09-07T05:31:15Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-09-07T05:31:15Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/71650", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkastellaan ymp\u00e4rist\u00f6aiheiden ja kest\u00e4v\u00e4n el\u00e4m\u00e4ntavan k\u00e4sittelytapoja naistenlehdiss\u00e4. Tavoitteena oli selvitt\u00e4\u00e4, miten ymp\u00e4rist\u00f6\u00f6n ja kest\u00e4viin el\u00e4m\u00e4ntapoihin liittyv\u00e4t aiheet sopivat naistenlehtiin, joiden ansaintalogiikka perustuu pitk\u00e4lti ilmoitustuloihin. Aineistona on kolmen suomalaisen naisten yleislehden, Eevan Kodin Kuvalehden ja Me Naiset -lehden puolikkaat vuosikerrat vuodelta 2019, yhteens\u00e4 45 lehte\u00e4. Tutkielman teoreettinen viitekehys rakentuu osasista, jotka koostuvat el\u00e4m\u00e4ntapojen hiilijalanj\u00e4lkeen, kest\u00e4viin el\u00e4m\u00e4ntapoihin, vihre\u00e4\u00e4n kuluttajuuteen ja naistenlehti- sek\u00e4 lifestyle-journalismiin liittyv\u00e4st\u00e4 aikaisemmasta tutkimuksesta. Tutkielma on aineistol\u00e4ht\u00f6inen sek\u00e4 hermeneuttinen, eli tulkitseva ja ymm\u00e4rt\u00e4m\u00e4\u00e4n pyrkiv\u00e4. Analyysimenetelm\u00e4n\u00e4 k\u00e4ytin sis\u00e4ll\u00f6nanalyysi\u00e4. Tarkoituksena oli selvitt\u00e4\u00e4, miten ja mink\u00e4laisissa juttutyypeiss\u00e4 ymp\u00e4rist\u00f6aiheita k\u00e4sitell\u00e4\u00e4n ja tehd\u00e4 n\u00e4kyv\u00e4ksi, millaisilla tavoilla naistenlehdet edist\u00e4v\u00e4t tai ovat edist\u00e4m\u00e4tt\u00e4 kest\u00e4v\u00e4\u00e4 el\u00e4m\u00e4ntapaa. Tutkimuksen keskeisen\u00e4 tuloksena tunnistin aineistosta 11 erilaista tapaa, joilla naistenlehdiss\u00e4 k\u00e4sitell\u00e4\u00e4n ymp\u00e4rist\u00f6aiheita ja kest\u00e4vi\u00e4 el\u00e4m\u00e4ntapoja. Havaitsin my\u00f6s, ett\u00e4 ymp\u00e4rist\u00f6\u00f6n ja kest\u00e4viin el\u00e4m\u00e4ntapoihin liittyvi\u00e4 aiheita voidaan k\u00e4sitell\u00e4 \u2013 ja k\u00e4sitell\u00e4\u00e4nkin \u2013 kaikissa naistenlehtien keskeisiss\u00e4 juttutyypeiss\u00e4 mukaan lukien kuluttamista ohjaavat sis\u00e4ll\u00f6t. Tutkimuksen tuloksena syntynytt\u00e4 ymp\u00e4rist\u00f6aiheiden ja kest\u00e4vien el\u00e4m\u00e4ntapojen k\u00e4sittelytapaluokitusta voi jatkossa k\u00e4ytt\u00e4\u00e4 ty\u00f6kaluna laajemman naistenlehtiaineiston perkaamisessa saman aiheen tiimoilta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-09-07T05:31:15Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-09-07T05:31:15Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4v\u00e4 el\u00e4m\u00e4ntapa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "lifestyle-journalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sopii vegaanille : ymp\u00e4rist\u00f6aiheet ja kest\u00e4v\u00e4 el\u00e4m\u00e4ntapa naistenlehdiss\u00e4 2020-luvun kynnyksell\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202009075759", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ymp\u00e4rist\u00f6tietoisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "naistenlehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4ll\u00f6nanalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aikakauslehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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