Brand perceptions based on visuals and message appeals communicating a Finnish luxury brand on Instagram
Luxury brands’ social media communication has been an important topic in the field of marketing research. While the topic is important for academics, it is also crucial for the businesses to understand what kind of content they should publish in order to project a brand image of luxury. However, mar...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/71549 |