Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram

Brand perceptions based on visuals and message appeals communicating a Finnish luxury brand on Instagram

Bibliographic Details
Main Author: Lehtonen, Aino
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
brand perceptions
appeals
luxury branding
social media content marketing
social media content
sosiaalinen media
brändäys
ylellisyys
ylellisyystavarat
Instagram
social media
branding
luxury
luxury goods
Online Access: https://jyx.jyu.fi/handle/123456789/71549
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author Lehtonen, Aino
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Lehtonen, Aino Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Lehtonen, Aino
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spellingShingle Lehtonen, Aino Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram brand perceptions appeals luxury branding social media content marketing social media content sosiaalinen media brändäys ylellisyys ylellisyystavarat Instagram social media branding luxury luxury goods
subject_txtF Markkinointi
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title Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
title_full Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
title_fullStr Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
title_full_unstemmed Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
title_short Brand perceptions based on visuals and message appeals
title_sort brand perceptions based on visuals and message appeals communicating a finnish luxury brand on instagram
title_sub communicating a Finnish luxury brand on Instagram
title_txtP Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
topic brand perceptions appeals luxury branding social media content marketing social media content sosiaalinen media brändäys ylellisyys ylellisyystavarat Instagram social media branding luxury luxury goods
topic_facet Instagram appeals brand perceptions branding brändäys luxury luxury branding luxury goods social media social media content social media content marketing sosiaalinen media ylellisyys ylellisyystavarat
url https://jyx.jyu.fi/handle/123456789/71549 http://www.urn.fi/URN:NBN:fi:jyu-202008315679
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