APA (7th ed.) Citation

Varmavuo, E., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2020). Factors affecting the success of AI campaigns in marketing: Data perspective.

Chicago Style (17th ed.) Citation

Varmavuo, Eevi, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Factors Affecting the Success of AI Campaigns in Marketing: Data Perspective. 2020.

MLA (9th ed.) Citation

Varmavuo, Eevi, et al. Factors Affecting the Success of AI Campaigns in Marketing: Data Perspective. 2020.