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author Hämäläinen, Roosa
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Hämäläinen, Roosa Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Hämäläinen, Roosa
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spellingShingle Hämäläinen, Roosa The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company marketing automation lead generation system implementation content marketing automaatio markkinointi digitaalinen markkinointi sisältötuotanto automation marketing digital marketing content production
subject_txtF Markkinointi
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title The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
title_full The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
title_fullStr The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
title_full_unstemmed The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
title_short The antecedents of marketing automation success in system implementation process
title_sort antecedents of marketing automation success in system implementation process case finnish manufacturing company
title_sub case Finnish manufacturing company
title_txtP The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company
topic marketing automation lead generation system implementation content marketing automaatio markkinointi digitaalinen markkinointi sisältötuotanto automation marketing digital marketing content production
topic_facet automaatio automation content marketing content production digitaalinen markkinointi digital marketing lead generation marketing marketing automation markkinointi sisältötuotanto system implementation
url https://jyx.jyu.fi/handle/123456789/71502 http://www.urn.fi/URN:NBN:fi:jyu-202008255644
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