The antecedents of marketing automation success in system implementation process case Finnish manufacturing company

Bibliographic Details
Main Author:	Hämäläinen, Roosa
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2020
Subjects:	marketing automation lead generation system implementation content marketing automaatio markkinointi digitaalinen markkinointi sisältötuotanto automation marketing digital marketing content production
Online Access:	https://jyx.jyu.fi/handle/123456789/71502

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