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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Haapalainen, Olli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-08-24T06:55:18Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-08-24T06:55:18Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/71486", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Virtuaalitodellisuus (Virtual Reality, VR) on teknologia, jonka avulla k\u00e4ytt\u00e4j\u00e4 voi vierailla vuorovaikutteisessa ja reaaliaikaisessa virtuaaliymp\u00e4rist\u00f6ss\u00e4. Virtuaalitodellisuuden yleisimpi\u00e4 laitteita ovat VR-lasit, jotka ovat saapuneet my\u00f6s kuluttajien saataville viime vuosina. Markkinointi on muuttunut digitalisoitumisen my\u00f6t\u00e4, ja markkinoijat tarvitsevat jatkuvasti uusia keinoja luo-dakseen yh\u00e4 kohdistetumpia ja vuorovaikutteisempia mainoksia. Virtuaalitodellisuus on yksi potentiaalinen teknologia t\u00e4h\u00e4n tarkoitukseen. T\u00e4m\u00e4 VR-teknologiaan ja markkinointiin liittyv\u00e4 tutkielma toteutettiin kirjallisuuskatsauksena. Tutkimustuloksena saatiin selville, ett\u00e4 virtuaalitodellisuudella on useita ominaisuuksia, joiden avulla voidaan saavuttaa hy\u00f6ty\u00e4 markkinoinnissa. N\u00e4it\u00e4 ominaisuuksia ovat muun muassa VR-teknologian immersiivisyys, interaktiivisuus sek\u00e4 kolmiulotteisuus. Niiden avulla voidaan vaikuttaa esimerkiksi asiakkaiden br\u00e4nditietoisuuteen, asenteisiin mainosta kohtaan sek\u00e4 ostohalukkuuteen. Lis\u00e4ksi tutkielmassa selvitettiin, mit\u00e4 ongelmia virtuaalitodellisuuden hy\u00f6dynt\u00e4miseen markkinoinnissa liittyy nyky\u00e4\u00e4n. Ongelmiin kuuluvat muun muassa terveysriskit, kuten VR-teknologian k\u00e4yt\u00f6st\u00e4 aiheutuva pahoinvointi. Lis\u00e4ksi mainittakoon, ett\u00e4 VR-teknologian nopea kehitys tuo omat haasteensa VR-tiedostojen vanhentuessa. My\u00f6s VR-ohjelmistojen suunnittelun vaikeus tuotiin esille, sill\u00e4 k\u00e4ytt\u00e4j\u00e4kokemus voi erota yksil\u00f6llisten ominaisuuksien mukaan. N\u00e4m\u00e4 ongelmat tulee ottaa huomioon markkinoinnin suunnittelussa. Massamarkkinoinnin tehokkuuden laskiessa VR-teknologialla luodut el\u00e4v\u00e4t ja vuorovaikutteiset mainokset voisivat olla yksi ratkaisu asiakkaiden huomion saamiseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Virtual Reality (VR) is a technology that enables users to visit an interactive and real-time virtual environment. The virtual environment is often experienced by using VR headsets, which have become more and more available to consumers in recent years. Marketers need new innovative ways to create more targeted and interactive ads. Virtual reality has a lot of potential for this purpose. This thesis was carried out as a literature review. The purpose of this thesis was to examine how VR technology could be utilized in terms of marketing. The results of this study indicate that virtual reality has multiple features that could be utilized in terms of marketing. These features include immersion, interactivity and three-dimensionality. The features can be used to influence, among other things, customers' brand awareness, attitudes towards advertising and willingness to buy. In this thesis was also examined what issues there are regarding virtual reality and marketing. There are some health concerns with virtual reality, such as cybersickness. In addition, the rapid development of VR technology brings its own challenges as VR files become obsolete. The difficulty of designing VR software was also regarded, as the user experience may differ according to individual characteristics. These issues must be taken into consideration while utilizing virtual reality in marketing. As the effectiveness of mass marketing decreases, vivid and interactive ads created with VR technology could be a solution to get customers' attention.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-08-24T06:55:18Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-08-24T06:55:18Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "37", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Virtuaalitodellisuuden hy\u00f6dynt\u00e4minen markkinoinnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202008245622", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "virtuaalitodellisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "virtuaaliymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointiviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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