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[{"key": "dc.contributor.advisor", "value": "Aaltio, Iiris", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jalasaho, Laura", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-08-11T05:36:03Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-08-11T05:36:03Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/71377", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkasteltiin ty\u00f6nantajakuvan instrumentaalisten ja symbolisten tekij\u00f6iden yhteytt\u00e4 koettuun ty\u00f6nantajan houkuttelevuuteen ja organisaatioon identifioitumiseen nykyisten ty\u00f6ntekij\u00f6iden keskuudessa. Lis\u00e4ksi oltiin kiinnostuneita taustatekij\u00f6iden mahdollisesta vaikutuksesta tutkittaville muuttujille. Tutkimus toteutettiin kvantitatiivisena tutkimuksena. Aineisto ker\u00e4ttiin kev\u00e4\u00e4ll\u00e4 2019 valtakunnallisesti toimivan henkil\u00f6st\u00f6palveluyrityksen vuokrahenkil\u00f6st\u00f6lt\u00e4, joka ty\u00f6skentelee p\u00e4\u00e4asiassa rakennusalan ty\u00f6teht\u00e4viss\u00e4. \n\nTutkimuksen teoreettinen viitekehys rakennettiin aiemman ty\u00f6nantajakuvaa, ty\u00f6nantajan houkuttelevuutta ja organisaatioidentiteetti\u00e4 k\u00e4sittelev\u00e4n tutkimuksen pohjalta\npyrkien yhdist\u00e4m\u00e4\u00e4n n\u00e4iden tutkimussuuntausten keskeisimpi\u00e4 teorioita. Ty\u00f6nantajakuvan ja ty\u00f6nantajan houkuttelevuuden tutkimiseen hy\u00f6dynnettiin p\u00e4\u00e4osin Lievens ja Highhousen (2003) instrumentaalisiin ja symbolisiin tekij\u00f6ihin pohjautuvaa teoriaa. Ty\u00f6ntekij\u00f6iden identifioitumista tarkasteltiin Mael ja Ashforthin (1995) OID- teorian avulla.\n\nTutkimuksen tulokset vahvistavat aiempaa tutkimuskirjallisuutta ty\u00f6nantajakuvan merkityksest\u00e4 ty\u00f6nantajan houkuttelevuudelle ja kyvylle s\u00e4ilytt\u00e4\u00e4 ty\u00f6ntekij\u00f6it\u00e4 yrityksess\u00e4. Ty\u00f6nantajakuvan symbolisten seikkojen, etenkin koetun ty\u00f6nantajan arvostuksen merkitys korostui tutkimuksessa huomattavasti. Taustamuuttujista i\u00e4n ja kansalaisuuden havaittiin olevan tilastollisesti merkitsevimpi\u00e4 tekij\u00f6it\u00e4 suhteessa tutkittuihin muuttujiin. Selityksiksi voitaneen l\u00f6yt\u00e4\u00e4 muun muassa eri sukupolvien ja eri kansalaisuuksien asettamat erilaiset odotukset ty\u00f6nantajaa ja ty\u00f6el\u00e4m\u00e4\u00e4 kohtaan, jolloin ne heijastelevat vastauksissa koskien ty\u00f6nantajan ominaisuuksia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-08-11T05:36:03Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-08-11T05:36:03Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "75", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajakuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajan houkuttelevuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatioidentiteetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "identifioituminen organisaatioon", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6st\u00f6vuokraus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ty\u00f6nantajakuvan merkitys ty\u00f6ntekij\u00f6iden kokemalle houkuttelevuudelle ja organisaatioon identifioitumiselle : case X Henkil\u00f6st\u00f6palvelut Oy", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202008115519", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": 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