| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Koskinen, Erika", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-26T07:11:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-26T07:11:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/70944", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitaalisessa ymp\u00e4rist\u00f6ss\u00e4 organisaatiot pystyv\u00e4t tuottamaan entist\u00e4 kohdennetumpia ja monipuolisempia sis\u00e4lt\u00f6j\u00e4, joiden avulla voidaan tukea sidosryhmien sitoutumista organisaatioon. Akateemisessa tutkimuksessa sitoutuminen on yhdistetty lukuisiin positiivisiin seurauksiin sek\u00e4 yksil\u00f6- ett\u00e4 organisaatiotasolla. Viime vuosikymmenten aikana sen tarkastelu onkin noussut keskeiseksi osaksi markkinoinnin ja viestinn\u00e4n tutkimuskentt\u00e4\u00e4.\nT\u00e4m\u00e4n tutkimuksen tavoitteena oli lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 siit\u00e4, millainen merkitys digitaalisilla sis\u00e4ll\u00f6ill\u00e4 on Maavoimien kriisinhallintateht\u00e4vien viestinn\u00e4ss\u00e4. Tutkimus pyrki selvitt\u00e4m\u00e4\u00e4n, millaiset sis\u00e4ll\u00f6t tukevat kriisinhallintateht\u00e4vist\u00e4 kiinnostuneiden sitoutumista Maavoimien viestint\u00e4\u00e4n ja t\u00e4t\u00e4 kautta teht\u00e4viin hakeutumiseen. Aihetta l\u00e4hestyttiin tarkastelemalla, millaisia sitoutumista tukevia ominaisuuksia Maavoimat on k\u00e4ytt\u00e4nyt sis\u00e4ll\u00f6iss\u00e4\u00e4n, mik\u00e4 on sis\u00e4lt\u00f6jen merkitys kriisinhallintateht\u00e4viin hakeville ja millaista heille arvokas sis\u00e4lt\u00f6 on. Tutkimusta varten ker\u00e4ttiin Maavoimien Facebook- ja Twitter-tileilt\u00e4 65 kriisihallintaa k\u00e4sittelev\u00e4\u00e4 postausta ja haastateltiin seitsem\u00e4\u00e4 kriisinhallintateht\u00e4viin hakenutta henkil\u00f6\u00e4. Aineisto analysoitiin sis\u00e4ll\u00f6nanalyysin keinoin.\nTutkimuksessa selvisi, ett\u00e4 Maavoimien sis\u00e4ll\u00f6t tukevat sitoutumista p\u00e4\u00e4asiassa tiedon tarjoamisen ja visuaalisuuden keinoin, kun taas vuorovaikutteisten ominaisuuksien k\u00e4ytt\u00f6 sis\u00e4ll\u00f6iss\u00e4 on v\u00e4h\u00e4ist\u00e4. Tutkimuksen perusteella sis\u00e4lt\u00f6jen kuluttamista ohjaavat tietoon, identiteettiin ja sosiaaliseen vuorovaikutukseen liittyv\u00e4t motiivit. Sis\u00e4lt\u00f6jen merkitys tiedonl\u00e4hteen\u00e4 osoittautui tutkimuksessa erityisen vahvaksi. Toisaalta tutkimus antoi viitteit\u00e4 siit\u00e4, ett\u00e4 sis\u00e4lt\u00f6jen merkitys on hakijoille toissijainen verrattuna heid\u00e4n l\u00e4hipiirins\u00e4 kokemuksiin kriisinhallintateht\u00e4vist\u00e4. Tutkimuksen perusteella sis\u00e4ll\u00f6n arvoa kriisinhallintateht\u00e4viin hakeville m\u00e4\u00e4ritt\u00e4v\u00e4t kanava, aihe, tietyt ominaispiirteet ja kulut-tamisen vaivattomuus. Hakijat arvostavat merkityksellisi\u00e4, kiinnostavia, todellisia ja ajantasaisia sis\u00e4lt\u00f6j\u00e4, jotka esitet\u00e4\u00e4n ytimekk\u00e4\u00e4sti ja visuaalisesti ja voidaan kuluttaa vaivattomasti hakijoiden k\u00e4ytt\u00e4miss\u00e4 kanavissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-06-26T07:11:59Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-26T07:11:59Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "76", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4ll\u00f6n kuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sotilaallinen kriisinhallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Millaisiin sis\u00e4lt\u00f6ihin sitoudutaan? : sis\u00e4lt\u00f6jen merkitys Maavoimien kriisinhallintateht\u00e4vien viestinn\u00e4ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006265131", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "public", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sitoutuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisinhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|