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[{"key": "dc.contributor.advisor", "value": "Ahonen, Pertti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Turunen, Arja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Suomalainen, Emilia", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-22T12:50:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-22T12:50:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/70136", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa syvennyn kolmen eri naistenlehden \u2013 Eevan, Hopeapeilin ja Pariisin Voguen \u2013 sivuilla 1960-luvun aikana esiteltyyn naisten h\u00e4\u00e4muotiin sek\u00e4 h\u00e4\u00e4kertomuksiin. Sen lis\u00e4ksi, ett\u00e4 kyseess\u00e4 on tyylihistoriallinen katsaus morsianten pukeutumiseen, analysoin sit\u00e4, miten naistenlehdiss\u00e4 kirjoitettiin sek\u00e4 h\u00e4ist\u00e4 ett\u00e4 h\u00e4\u00e4parista. \n\nAlkuper\u00e4isl\u00e4hteideni l\u00e4hiluvun aikana etsin niist\u00e4 toistuvia diskursseja ja teemoja. Kirjoitan siit\u00e4, millainen naistenlehtien tyypillinen morsian oli, suhteuttaen t\u00e4m\u00e4n siihen, miten naistenlehtien toimittajat kirjoittivat sulhasista. Heteroseksuaalisuuden lis\u00e4ksi joko yl\u00e4- tai keskiluokkaisuus sek\u00e4 valkoihoisuus m\u00e4\u00e4rittiv\u00e4t naistenlehtien keskivertoh\u00e4\u00e4paria. Erityist\u00e4 huomiota olen antanut naistenlehtien tavalle rakentaa ja m\u00e4\u00e4ritt\u00e4\u00e4 sukupuolta, sill\u00e4 perinteiset sukupuoliroolit nousivat aineistossani voimakkaasti esiin. K\u00e4sittelen my\u00f6s 1960-luvun kauneusihanteita. \n\nPureudun naistenlehtien tyypillisiin h\u00e4ihin eli ylellisiin seurapiirih\u00e4ihin. Seurapiirih\u00e4iden lis\u00e4ksi naistenlehdiss\u00e4 kirjoitettiin paljon kuninkaallisista h\u00e4ist\u00e4. H\u00e4iden juhlinta sai spektaakkelinomaisia piirteit\u00e4, ja t\u00e4t\u00e4 ilmi\u00f6t\u00e4 tarkastelen samalla kun pohdin, millainen merkitys erilaisten h\u00e4\u00e4juttutyyppien seuraamisella oli naistenlehtien lukijoille. H\u00e4\u00e4parin lis\u00e4ksi naistenlehtien toimittajat kirjoittivat paljon h\u00e4\u00e4vieraista, joiden korkea yhteiskunnallinen status nostettiin h\u00e4\u00e4juttutyypeiss\u00e4 poikkeuksetta esiin. T\u00e4m\u00e4 kytkeytyy perhearvojen vaalimiseen, mik\u00e4 yhdist\u00e4\u00e4kin kaikkia kolmea tutkimaani naistenlehte\u00e4. Erityisen paljon palstatilaa saivat seremoniaan osallistuneet lapset, joiden suloisuutta alleviivattiin. Perhediskurssin yll\u00e4pito oli yksi keino, jolla naistenlehdiss\u00e4 kannustettiin nuoria naisia perheen perustamiseen. Toimittajien taipumuksesta konservatiivisuuteen kielii my\u00f6s uskonnon jatkuva esiin nostaminen. Avioliitto oli tarkoitus solmia elini\u00e4ksi. \n\nN\u00e4iden teemojen lis\u00e4ksi k\u00e4sittelen naistenlehtien onnellisuusdiskurssia. Kaikissa naistenlehdiss\u00e4 toisinnettiin ajatusta h\u00e4\u00e4p\u00e4iv\u00e4st\u00e4 naisen el\u00e4m\u00e4n onnellisimpana p\u00e4iv\u00e4n\u00e4. Etsin t\u00e4lle syit\u00e4 tutkimuskirjallisuutta apuna k\u00e4ytt\u00e4en. Tutkielmani viimeinen luku on omistettu morsianten pukeutumiselle. Yksitt\u00e4isten h\u00e4\u00e4pukujen analysoinnin sijaan keskityn h\u00e4\u00e4pukeutumisen suurempiin linjoihin. N\u00e4k\u00f6kulmana on nimenomaan se, millaisena h\u00e4\u00e4pukeutuminen n\u00e4ytt\u00e4ytyy naistenlehtien kautta. \n\nKaiken kaikkiaan Eevan, Hopeapeilin ja Voguen h\u00e4\u00e4kertomuksia voi luonnehtia jaetuiksi, sill\u00e4 samat diskurssit toistuivat lehdest\u00e4 toiseen. Naimisiinmeno \u2013 josta jokainen tytt\u00f6 oli pienest\u00e4 pit\u00e4en haaveillut \u2013 oli 1960-luvun naiselle el\u00e4m\u00e4n merkitt\u00e4vin virstanpylv\u00e4s.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-06-22T12:50:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-22T12:50:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "146", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "pukeutumistutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "1960-luku", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "feministinen mediatutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Suomi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Ranska", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuurintutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Perinteellinen, naisellinen, kaunis ja v\u00e4h\u00e4n erikoinen\" : h\u00e4\u00e4muoti ja h\u00e4\u00e4kertomukset Eevassa, Hopeapeiliss\u00e4 ja Pariisin Voguessa 1960-luvulla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006224326", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": 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