Making an Animal Friendly Society is Why We are All Here The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations

The aim of this study was to describe and understand the impact of animal rights and animal welfare organisations’ external communication on the self-reported well-being of their employees. A number of studies have documented various challenges to the well-being of activists and employees in animal-...

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Main Author: Jirásek, Jan
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Yhteiskuntatieteiden ja filosofian laitos, Department of Social Sciences and Philosophy, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/70129
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author Jirásek, Jan
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Yhteiskuntatieteiden ja filosofian laitos Department of Social Sciences and Philosophy Jyväskylän yliopisto University of Jyväskylä
author_facet Jirásek, Jan Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Yhteiskuntatieteiden ja filosofian laitos Department of Social Sciences and Philosophy Jyväskylän yliopisto University of Jyväskylä Jirásek, Jan Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Yhteiskuntatieteiden ja filosofian laitos Department of Social Sciences and Philosophy Jyväskylän yliopisto University of Jyväskylä
author_sort Jirásek, Jan
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description The aim of this study was to describe and understand the impact of animal rights and animal welfare organisations’ external communication on the self-reported well-being of their employees. A number of studies have documented various challenges to the well-being of activists and employees in animal- and socially-oriented organisations yet no study to date has examined how an organisation’s external communication affects the ones, who communicate – the employees themselves. This study introduced two modes of organisation’s external communication - positive and negative framing. Positive framing was defined as framing that aims to evoke positive feelings in the audience while negative framing aims to do the opposite: evoke negative feelings in them. The theoretical framework of the thesis consists of the theory of “Subjective Well-being” and of the borderline conceptual theory “Framing”. The thesis presented one research question: how positive and negative framing of animal welfare and animal rights-oriented organisations affects the well-being of their employees based on employee experience? In total, seven animal rights and animal welfare employees from three different European countries were interviewed a semi-structured manner for the study and the data was analysed using the qualitative content analysis method. Most of the interviewed employees experienced that the external communication of animal rights and welfare organisations conducted solely via positive framing had a positive impact on their well-being. One of the employees indicated that the organisations’ external communication conducted entirely via negative framing had a negative impact on the employee’s well-being. Based on employee experience, the positive impact of positive framing on employee well-being was reduced by employees’ awareness of animal rights and welfare issues. Last, perceived social support and personal relationships within the organisations were seen by the employees to positively relate to their well-being and to curb the negative impact of negative framing.
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A number of studies have documented various challenges to the well-being of activists and employees in animal- and socially-oriented organisations yet no study to date has examined how an organisation\u2019s external communication affects the ones, who communicate \u2013 the employees themselves. This study introduced two modes of organisation\u2019s external communication - positive and negative framing. Positive framing was defined as framing that aims to evoke positive feelings in the audience while negative framing aims to do the opposite: evoke negative feelings in them. The theoretical framework of the thesis consists of the theory of \u201cSubjective Well-being\u201d and of the borderline conceptual theory \u201cFraming\u201d.\nThe thesis presented one research question: how positive and negative framing of animal welfare and animal rights-oriented organisations affects the well-being of their employees based on employee experience? 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spellingShingle Jirásek, Jan Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations framing collective action frames reverse framing animal rights organisations animal welfare organisations Valtio-oppi Political Science 208 eläinsuojeluyhdistykset aktivismi eläinten hyvinvointi hyvinvointi eläinten oikeudet työhyvinvointi työntekijät tunteet viestintä animal welfare societies activism animal welfare well-being animal rights well-being at work employees emotions communication
title Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations
title_full Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations
title_fullStr Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations
title_full_unstemmed Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations
title_short Making an Animal Friendly Society is Why We are All Here
title_sort making an animal friendly society is why we are all here the impact of positive and negative framing on employee subjective well being in animal rights and animal welfare organisations
title_sub The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations
title_txtP Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations
topic framing collective action frames reverse framing animal rights organisations animal welfare organisations Valtio-oppi Political Science 208 eläinsuojeluyhdistykset aktivismi eläinten hyvinvointi hyvinvointi eläinten oikeudet työhyvinvointi työntekijät tunteet viestintä animal welfare societies activism animal welfare well-being animal rights well-being at work employees emotions communication
topic_facet 208 Political Science Valtio-oppi activism aktivismi animal rights animal rights organisations animal welfare animal welfare organisations animal welfare societies collective action frames communication eläinsuojeluyhdistykset eläinten hyvinvointi eläinten oikeudet emotions employees framing hyvinvointi reverse framing tunteet työhyvinvointi työntekijät viestintä well-being well-being at work
url https://jyx.jyu.fi/handle/123456789/70129 http://www.urn.fi/URN:NBN:fi:jyu-202006224319
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