Informaatiovaikuttaminen sosiaalisen median alustoissa

Tämä tutkielma on toteutettu kirjallisuuskatsauksena. Kyseessä on kandidaatintutkielma, jonka tutkimusaiheena on informaatiovaikuttaminen sosiaalisen median alustoilla, erityisesti Facebookissa ja Twitterissä. Tutkimusprosessin alussa laadittiin tutkimuskysymys, johon tutkimuksessa etsittiin vastaus...

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Main Author: Ahonen, Noora
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Bachelor's thesis
Language:fin
Published: 2020
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/70128
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author Ahonen, Noora
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Ahonen, Noora Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Ahonen, Noora Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Ahonen, Noora
datasource_str_mv jyx
description Tämä tutkielma on toteutettu kirjallisuuskatsauksena. Kyseessä on kandidaatintutkielma, jonka tutkimusaiheena on informaatiovaikuttaminen sosiaalisen median alustoilla, erityisesti Facebookissa ja Twitterissä. Tutkimusprosessin alussa laadittiin tutkimuskysymys, johon tutkimuksessa etsittiin vastausta. Tutkimuskysymys oli seuraava: Miten yksilön mielipiteisiin yritetään vaikuttaa sosiaalisen median alustoissa? Tutkimustuloksiksi löydettiin lukuisia erilaisia keinoja, miten yksilöön yritetään sosiaalisen median alustoilla vaikuttaa. Havaittiin, että informaatiovaikuttamisen keinot digitaalisessa ympäristössä voidaan jakaa kahteen eri kategoriaan - kyberteknisiin sekä kyberpsykologisiin. Kybertekniset keinot ovat keinoja, joissa tarkoituksena on vaikuttaa teknologiaa hyväksi käyttäen toimintaan. Kyberpsykologiset keinot taas ovat yhteiskunnan ajatteluun sekä asenteisiin vaikuttamista. Nykypäivänä yhä useammin kyberteknisiä ja kyberpsykologisia keinoja käytetään hybridinä. Informaatiovaikuttamista tapahtuu niin valtiollisten kuin ei-valtiollisten toimijoiden toimesta. Sosiaalisen median rooli yhteiskuntamme merkittävänä vaikutuskanavana on kasvanut jatkuvasti ja se on muuttunut julkiseksi, aktiiviseksi keskustelukentäksi esimerkiksi politiikan osalta. Näistä syistä myös informaatiovaikuttaminen sosiaalisen median kanavien kautta on lisääntynyt. Tuloksista kuitenkin huomataan, etteivät lähdekriittisyys sekä medianlukutaito ole kasvaneet yhteiskuntamme jäsenten osaamisessa samassa rytmissä. This is a bachelor's thesis has been implemented as a literature review. The research topic was the following: information operations in social media platforms. In this thesis, the topic was marked out to Facebook and Twitter for the social media platforms. The research question was the following: How do you try to influence an individual’s opinions on social media platforms? The results of the study showed that there are several different ways in which an individual is attempted to be influenced by in social media platforms. It was found that the information operations in the digital environment can be divided into two different categories - cyber-technical and cyber-psychological operations. Cyber-technical operations are means to influence the use of technology. Cyber-psychological operations, on the other hand, are influencing society's thinking and attitudes. Today, more and more cyber-technical and cyber-psychological operations are used together as a hybrid. Information operations takes place by both governmental and non-governmental actors. The role of social media as a significant channel of influence in our society has grown steadily and has be-come a public, active field of discussion, for example in politics. For these reasons, the information operations through social media channels has also in-creased. However, the results show that source criticality and media literacy skills of the society have not grown at the same pace.
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spellingShingle Ahonen, Noora Informaatiovaikuttaminen sosiaalisen median alustoissa informaatiovaikuttaminen Tietojärjestelmätiede Information Systems Science 601 informaatio propaganda medialukutaito sosiaalinen media vaikuttaminen
title Informaatiovaikuttaminen sosiaalisen median alustoissa
title_full Informaatiovaikuttaminen sosiaalisen median alustoissa
title_fullStr Informaatiovaikuttaminen sosiaalisen median alustoissa Informaatiovaikuttaminen sosiaalisen median alustoissa
title_full_unstemmed Informaatiovaikuttaminen sosiaalisen median alustoissa Informaatiovaikuttaminen sosiaalisen median alustoissa
title_short Informaatiovaikuttaminen sosiaalisen median alustoissa
title_sort informaatiovaikuttaminen sosiaalisen median alustoissa
title_txtP Informaatiovaikuttaminen sosiaalisen median alustoissa
topic informaatiovaikuttaminen Tietojärjestelmätiede Information Systems Science 601 informaatio propaganda medialukutaito sosiaalinen media vaikuttaminen
topic_facet 601 Information Systems Science Tietojärjestelmätiede informaatio informaatiovaikuttaminen medialukutaito propaganda sosiaalinen media vaikuttaminen
url https://jyx.jyu.fi/handle/123456789/70128 http://www.urn.fi/URN:NBN:fi:jyu-202006224318
work_keys_str_mv AT ahonennoora informaatiovaikuttaminensosiaalisenmedianalustoissa