Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

Representations of “female Asian look” in Advertising Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

Bibliographic Details
Main Author: Rong, Haoyi
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, kulttuurienvälinen viestintä, Master's Degree Programme in Intercultural Communication, 3134
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Female Asian Look
Beauty Image
Chinese market
Focus group
Critical Discursive Psychology
kohderyhmät
aasialaiset
naiset
representaatio
mainonta
media
mielikuvat
mainokset
stereotypiat
brändit
target groups
Asians
women
representation (mental objects)
advertising
mental pictures
advertisements
stereotypies
brands
Online Access: https://jyx.jyu.fi/handle/123456789/70063
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author Rong, Haoyi
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134
author_facet Rong, Haoyi Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134 Rong, Haoyi
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spellingShingle Rong, Haoyi Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market Female Asian Look Beauty Image Chinese market Focus group Critical Discursive Psychology kohderyhmät aasialaiset naiset representaatio mainonta media mielikuvat mainokset stereotypiat brändit target groups Asians women representation (mental objects) advertising mental pictures advertisements stereotypies brands
subject_txtF Intercultural Communication
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title Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
title_full Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
title_fullStr Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
title_full_unstemmed Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
title_short Representations of “female Asian look” in Advertising
title_sort representations of female asian look in advertising young chinese women s responses to fashion and beauty advertisements targeting chinese market
title_sub Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
title_txtP Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market
topic Female Asian Look Beauty Image Chinese market Focus group Critical Discursive Psychology kohderyhmät aasialaiset naiset representaatio mainonta media mielikuvat mainokset stereotypiat brändit target groups Asians women representation (mental objects) advertising mental pictures advertisements stereotypies brands
topic_facet Asians Beauty Image Chinese market Critical Discursive Psychology Female Asian Look Focus group aasialaiset advertisements advertising brands brändit kohderyhmät mainokset mainonta media mental pictures mielikuvat naiset representaatio representation (mental objects) stereotypiat stereotypies target groups women
url https://jyx.jyu.fi/handle/123456789/70063 http://www.urn.fi/URN:NBN:fi:jyu-202006184274
work_keys_str_mv AT ronghaoyi representationsoffemaleasianlookinadvertisingyoungchinesewomensresponsestofashionandbe

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