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[{"key": "dc.contributor.advisor", "value": "Riekkinen, Janne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Immonen, Sauli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-18T06:19:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-18T06:19:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/70054", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hakukoneoptimointi yritysten verkkosivuilla on noussut 2000-luvulla yhdeksi keskeisimmist\u00e4 keinoista saavuttaa n\u00e4kyvyytt\u00e4 digitaalisen markkinoinnin kent\u00e4ll\u00e4 uusasiakashankinnassa. Aihetta on tutkittu suhteellisen v\u00e4h\u00e4n, vaikka hakukoneiden synnytt\u00e4m\u00e4 ala on paisunut miljardien arvoiseksi liiketoiminnaksi ja konkreettiset hy\u00f6dyt uusasiakashankinnan perspektiivist\u00e4 ovat olleet laajalti tiedossa. Google-hakukone omaa markkinoilla dominoivan aseman ja siksi ha- kukoneoptimoinnin toimet sijoitetaan juuri t\u00e4m\u00e4n hakukoneen piiriin. T\u00e4ss\u00e4 tutkielmassa kartoitetaan Googlen hakukoneen toiminta ja k\u00e4yd\u00e4\u00e4n l\u00e4pi mahdollisimman kattavasti yrityksen verkkosivulla teht\u00e4v\u00e4t toimet, jotka vaikutta- vat sivun sijoitukseen hakutuloksissa. Hakukoneoptimointi liitet\u00e4\u00e4n uusasiakashankinnan kontekstiin ja lopuksi tutkielmassa nostetaan esiin konkreettiset h\u00f6ydyt, mit\u00e4 yritys voi hyvin tehdyll\u00e4 hakukoneoptimoinnilla saavuttaa uusasiakashankinnassaan. Hakukoneoptimoinnin suurin hy\u00f6ty uusasiakashankinnassa on k\u00e4vij\u00e4liikenteen kasvattaminen yritysten sivuilla. Kasvaneen k\u00e4vij\u00e4liikenteen hy\u00f6dyt n\u00e4kyv\u00e4t positiivisesi markkinaosuuden, br\u00e4nditietoisuuden ja uusien asiakkaiden ostotaipumuksen kasvussa. T\u00e4m\u00e4n lis\u00e4ksi havaittuja etuja olivat muun muassa kustannustehokkuus, vierailijoiden laatu prospektoinnin n\u00e4k\u00f6kulmasta ja helppo tulosten mittaaminen.\nTutkimus toteutettiin kirjallisuuskatsauksena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Search Engine optimization has been one of the most crucial way to reach visibility in the field of digital marketing in 21st. century especially in acquisition of new customers. There are only few researches made from this topic, even though at the same time business in search engine markets has expanded to a billion-dollar industry. Also, the concrete benefits of the search engine optimization in acquisition of new customers have been well known. Google has dom- inant position in search engine markets and that is the reason why almost all optimization tasks are made for this search engine. This thesis goes through the technology of a Google\u2019s search engine and tells inclusive tasks that corporate should do for successful search engine optimization in the field of acquisition of new customers. Thesis also summarizes the benefits of search engine optimization. Increased traffic on website is the biggest benefit in search engine optimization. Other benefits are cost-effectivity, quality of arriving customers and easy measurement of results. This thesis was produced as a literature review.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-06-18T06:19:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-18T06:19:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "34", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "uusasiakashankinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hakukonemainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Whitehat-hakukoneoptimointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Blackhat-hakukoneoptimointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Hakukoneoptimoinnin hy\u00f6dyt uusasiakashankinnassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006184265", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakuohjelmat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "WWW-sivut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakukoneoptimointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tiedonhaku", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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