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[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nurminen, Jutta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-16T12:00:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-16T12:00:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69982", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena on tarkastella digitalisaation vaikutuksia kohdeorganisaation OP Ryhm\u00e4n j\u00e4senten ty\u00f6skentelytapoihin sek\u00e4 sen vaikutuksia asiointitapoihin. Tutkimuksessa pyrit\u00e4\u00e4n luomaan teoreettinen viitekehys digitalisaation vaikutuksista finanssialalla ja perehdyt\u00e4\u00e4n my\u00f6s pankkitoiminnan s\u00e4hk\u00f6isiin asiointikanaviin. Digitalisaatio n\u00e4hd\u00e4\u00e4n eri teknologioita sis\u00e4lt\u00e4v\u00e4n\u00e4 ilmi\u00f6n\u00e4, mik\u00e4 on tuonut isoja muutoksia kohdeorganisaation toimintaan. Tutkimus on toteutettu osana Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulun SALP-tutkimusryhm\u00e4\u00e4 (Strategy, Accounting and Leadership as Practice). Aineisto koostuu tutkimusryhm\u00e4n 14 haastattelusta ja ne on ker\u00e4tty teemahaastattelun keinoin.\nAsiakask\u00e4ytt\u00e4ytymisen muutos ja internetin my\u00f6t\u00e4 laajentunut kilpailukentt\u00e4 ovat tuoneet muutoksia pankin asiointitapoihin. Asiakkaat haluavat jatkossa hoitaa pankkiasioitaan heille sopivalla tavalla ja konttorissa asiointi ei vastaa en\u00e4\u00e4 heid\u00e4n tarpeitaan. Mobiilipalveluiden yleistyminen on oleellisesti vaikuttanut pankkiasioiden hoitamiseen ja se on tarjonnut asiakkaille tavan hoitaa omia pankkiasioitaan, miss\u00e4 ja milloin he haluavat. S\u00e4hk\u00f6isen palvelun suosio on kohdeorganisaatiolle iso muutos, koska se on luottanut kilpailussa vahvaan konttorikeskeiseen toimintaan. Muutokset asiakask\u00e4ytt\u00e4ytymisess\u00e4 tuo pankille uudenlaisia osaamistarpeita ja vaatimuksia muuttaa vanhoja toimintatapoja. Digitalisaatio s\u00e4hk\u00f6ist\u00e4\u00e4 pankissa toimintoja ja sen my\u00f6t\u00e4 automaatio tehostaa ja nopeuttaa toimintoja. Kilpailukent\u00e4n muuttuminen paikallisesta toiminnasta kohti maailmanluokan markkinoita edellytt\u00e4\u00e4 asiakkaiden mukaan ottamista kehitt\u00e4mistoimintaan. Tuntemalla asiakkaiden tarpeet ja odotukset paremmin, heit\u00e4 voidaan my\u00f6s palvelulla paremmin ja tuotettua heille sopivampia palveluita. Organisaatio kykenee tulevaisuudessa my\u00f6s ennakoimaan asiakkaiden tarpeet paremmin ja toimimaan ketter\u00e4mmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-06-16T12:00:12Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-16T12:00:12Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "87", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilipankki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Digitalisaatio uudistajana pankkiliiketoiminnassa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006164215", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "finanssiala", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "automaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pankkipalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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