The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands

The Journey to Destination ‘the Netherlands’ A Study on the changing Representation of the Netherlands

The purpose of this study was to research and get a better understanding about the choices behind the representation of a destination on a tourism website by a destination marketing organisation (DMO). The study wants to get more insights on the motivations behind the created image of a destination...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Wesseling, Dorien
Muut tekijät: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2020
Aiheet:
nation branding
destination marketing organisation
Intercultural Communication (maisteriohjelma)
Master's Degree Programme in Intercultural Communication
3134
matkailu
representaatio
markkinointi
brändäys
tourism
representation (mental objects)
marketing
branding
Linkit: https://jyx.jyu.fi/handle/123456789/69969

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