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[{"key": "dc.contributor.advisor", "value": "L\u00e4hteenm\u00e4ki, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Shadrina, Anita", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-15T07:57:16Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-15T07:57:16Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69932", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 Pro gradu -tutkielma k\u00e4sittelee ven\u00e4l\u00e4isten turistien odotuksia ja mieltymyksi\u00e4 palvelukielt\u00e4 kohtaan Suomessa sek\u00e4 sit\u00e4, miten palvelukieli vaikuttaa heid\u00e4n kuluttajak\u00e4ytt\u00e4ytymiseens\u00e4. Tutkimuskohteena ovat ven\u00e4l\u00e4isten turistien henkil\u00f6kohtaiset mielipiteet ja kokemukset siit\u00e4, millaisia kieli\u00e4 he k\u00e4ytt\u00e4v\u00e4t matkansa aikana ja vaikuttaako palvelukieli heid\u00e4n kuluttajak\u00e4ytt\u00e4ytymiseens\u00e4, ja jos vaikuttaa, niin miten. Tutkimus perustuu puolistrukturoituun haastatteluun, johon vastasi yhteens\u00e4 20 ven\u00e4l\u00e4ist\u00e4 turistia Zsar Outlet Village -alueella. \n \nAjankohtaiseksi aiheen tekee se, ett\u00e4 globalisaation my\u00f6t\u00e4 erityisesti nuorimmissa sukupolvissa englannin kielen osaaminen on yleistym\u00e4ss\u00e4. Sen vuoksi on t\u00e4rke\u00e4\u00e4 selvitt\u00e4\u00e4, kokevatko ven\u00e4l\u00e4iset turistit tarvetta ven\u00e4j\u00e4nkielisille palveluille ja ylip\u00e4\u00e4t\u00e4\u00e4n, onko kielell\u00e4 merkityst\u00e4 hyv\u00e4n palvelukokemuksen ja ostop\u00e4\u00e4t\u00f6ksen teon kannalta. \n \nTutkimus osoittaa, ett\u00e4 suurin osa vastaajista kokee positiivisia tunteita ja saa paremman kuvan yrityksest\u00e4, kun heit\u00e4 palvellaan ven\u00e4j\u00e4n kielell\u00e4. Siit\u00e4 huolimatta moni vastaajista pystyy k\u00e4ytt\u00e4m\u00e4\u00e4n palvelutilanteissa my\u00f6s muita kieli\u00e4 ja jotkut jopa suosivat sit\u00e4. T\u00e4m\u00e4 on havaittavissa varsinkin nuorimpien vastaajien keskuudessa. Vastaajien n\u00e4k\u00f6kulmasta on t\u00e4rke\u00e4\u00e4, ett\u00e4 he tulevat ymm\u00e4rretyksi ja saavat tarvitsemansa palvelut ymm\u00e4rrett\u00e4v\u00e4ll\u00e4 kielell\u00e4. N\u00e4in ollen kielen ja kielitaidon merkitys korostuu. Toisaalta kielitaistoisten vastaajien kohdalla sill\u00e4, mit\u00e4 kielt\u00e4 k\u00e4ytet\u00e4\u00e4n ei ole suurta merkityst\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-06-15T07:57:16Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-15T07:57:16Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "rus", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ven\u00e4j\u00e4n kielen kommodifikaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kielen vaikutus kuluttajak\u00e4ytt\u00e4ytymiseen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u0412\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435 \u043f\u043e-\u0440\u0443\u0441\u0441\u043a\u0438? : \u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u044f\u0437\u044b\u043a\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u043e\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0440\u0443\u0441\u0441\u043a\u0438\u0445 \u0442\u0443\u0440\u0438\u0441\u0442\u043e\u0432 \u0432 \u0424\u0438\u043d\u043b\u044f\u043d\u0434\u0438\u0438", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006154176", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ven\u00e4j\u00e4n kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Russian Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "312", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailijat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ven\u00e4l\u00e4iset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ven\u00e4j\u00e4n kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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