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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ranta, Veera", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-11T11:04:14Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-11T11:04:14Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69891", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ihmisten k\u00e4ytt\u00e4ess\u00e4 enemm\u00e4n aikaa puhelimiensa \u00e4\u00e4ress\u00e4 ja mobiilipelej\u00e4 pelatessa on pelien ja applikaatioiden mainosten ymp\u00e4rille on kehittynyt liiketoimintaa. Applikaatiot ja mobiilipelit luovat valtavan m\u00e4\u00e4r\u00e4n dataa k\u00e4ytt\u00e4jien ja pelaajien k\u00e4ytt\u00e4ytymisest\u00e4. T\u00e4t\u00e4 dataa voidaan hy\u00f6dynt\u00e4\u00e4 ja myyd\u00e4 mainostajille, jotka k\u00e4ytt\u00e4v\u00e4t dataa kohdennettuun mainontaan. T\u00e4m\u00e4n datan k\u00e4ytt\u00f6 luo ongelmia yksityisyyden kanssa ja k\u00e4ytt\u00e4j\u00e4t eiv\u00e4t v\u00e4ltt\u00e4m\u00e4tt\u00e4 ole tietoisia, ett\u00e4 heid\u00e4n dataansa myyd\u00e4\u00e4n ja k\u00e4ytet\u00e4\u00e4n kohdennetussa mainonnassa. Mainonnan kohdentamista tehd\u00e4\u00e4n usein ilman k\u00e4ytt\u00e4jien lupaa. Yksityisyyslait ovet yritt\u00e4neet hillit\u00e4 henkil\u00f6kohtaisen datan myymist\u00e4 ja k\u00e4ytt\u00e4mist\u00e4 ja kasvattaa kuluttajan oikeutta hallita omaa dataansa. Uusimpia yksityisyyslakeja on toukokuussa 2018 toimeenpantu laki General Data Protection Plan (GDPR. S\u00e4\u00e4nn\u00f6s pakotti yritykset arvioimaan ja muokkaamaan omia yksityisyysk\u00e4yt\u00e4nt\u00f6j\u00e4\u00e4n. \nT\u00e4m\u00e4n tutkimuksen tarkoitus oli saada lis\u00e4\u00e4 tietoa pelaajien k\u00e4sityksist\u00e4 yksityisyytt\u00e4 ja ker\u00e4tyn datan hy\u00f6dynt\u00e4mist\u00e4 kohdennettua mainontaa kohtaan mobiilipeleiss\u00e4. Lis\u00e4ksi, onko GDPR:ll\u00e4 ollut jotain vaikutusta t\u00e4t\u00e4 k\u00e4sityst\u00e4 kohtaan. Tutkimuksessa tutkittiin my\u00f6s k\u00e4sityksest\u00e4 johtuvaa k\u00e4yt\u00f6st\u00e4. Tutkimus tehtiin yhteisty\u00f6ss\u00e4 Rovio Entertainment Corporationin kanssa. Tutkimus oli kvantitatiivinen ja aineisto ker\u00e4ttiin verkkokyselyn avulla. Kyselyn linkki jaettiin kahdessa Rovion peliss\u00e4 ja kyselyyn vastasi 152 henkil\u00f6\u00e4. Data analysoitiin SPSS ja SmartPLS ohjelmia k\u00e4ytt\u00e4en. \nTutkimuksen tuloksista selvi\u00e4\u00e4, ett\u00e4 aiemmat kokemukset ja henkil\u00f6kohtaiset mieltymykset sek\u00e4 mainosten m\u00e4\u00e4r\u00e4 vaikuttavat eniten k\u00e4sitykseen yksityisyydest\u00e4. Yksityisyyden k\u00e4sityksell\u00e4 on kaksi k\u00e4ytt\u00e4ytymisen lopputulemaa, mainosten katsominen jatkossa tai niiden v\u00e4lttely. Pelaajat pitiv\u00e4t hyvin t\u00e4rke\u00e4n\u00e4, ett\u00e4 heill\u00e4 on kontrolli omasta datastaan ja voivat p\u00e4\u00e4tt\u00e4\u00e4 kenelle sit\u00e4 jakavat. Tulosten perusteella pelikehitt\u00e4ji\u00e4 suositellaan panostavan mainospaikkojen suunnitteluun, jotta niiden katsominen olisi positiivinen asia. Mainokset ovat t\u00e4rke\u00e4 osa ilmaisten mobiilipelien tulosta, joten on t\u00e4rke\u00e4\u00e4 saada pelaajat jatkossakin katsomaan mainoksia peleiss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "As people are spending more time on their phones and playing mobile games, an industry has formed around advertising in mobile applications. Applications and mobile games generate a huge amount of data of user and player behaviour. This data can be utilized and sold to advertisers to target their advertisements based on the information. Using this data creates a problem of privacy and whether people are aware of that their data is being sold and used to target ads to them. Often targeting is done without the permission of the user. Privacy laws have tried to limit the selling and usage of personal data and increase the user\u2019s right to submit or withhold their personal data. New addition to the privacy laws was the introduction of General Data Protection Plan (GDPR) in EU in May 2018. The regulation made businesses and organizations handling personal information re-evaluate their privacy policies.\nAim of this study was to gain understanding what perceptions players have towards data gathering and using that data in advertising in mobile games. And also did the introduction of (GDPR) have an effect on that perception. Also, the behavioural outcome of perception of privacy was studied. Study was done in cooperation with Rovio Entertainment Corporation. Study was done as a qualitative study and data was gathered via online survey. Survey link was shared in two of Rovio\u2019s games and got 152 complete answers. Data was analysed using SPSS statistical program and factor analysis was done by using SmartPLS program. \nThe results show that previous experiences and personal preferences along with the number of ads have the biggest impact on the perception of privacy. The perception of privacy then leads to two possible outcomes, users continue to watch advertisements in games or avoid them. Players find it very important to have control over their data and with whom to disclose it. Based on the findings in this study game developers are encouraged to carefully design advertising placements in their games to ensure a positive experience and keep players watching advertising. As ads are an important revenue stream in the free-to-play business model it is important to keep players engaging with advertisements in mobile games.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-06-11T11:04:14Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-11T11:04:14Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mobile advertising", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "GDPR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "in-game advertising", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ad targeting", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mobile game advertising : players\u2019 views on privacy and data gathering", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006114136", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksityisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobiilipelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietosuoja", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainokset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksil\u00f6nsuoja", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kontakti-ilmoitukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "privacy", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "advertising", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mobile games", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data protection", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "advertisements", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "protection of privacy", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "personal ads", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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