Mobile game advertising : players’ views on privacy and data gathering

Mobile game advertising players’ views on privacy and data gathering

Bibliographic Details
Main Author: Ranta, Veera
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
mobile advertising
GDPR
in-game advertising
ad targeting
yksityisyys
mainonta
mobiilipelit
tietosuoja
mainokset
yksilönsuoja
kontakti-ilmoitukset
Internet
privacy
advertising
mobile games
data protection
advertisements
protection of privacy
personal ads
Online Access: https://jyx.jyu.fi/handle/123456789/69891
Description
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