Sustainability communication on social media : a study on the most sustainable brands in Finland

Sustainability communication on social media a study on the most sustainable brands in Finland

Today’s consumers are becoming increasingly conscious about sustainability issues. For this reason, it is essentially important for companies to not only address these issues, but also transparently and authentically communicate about them. Social media created various possibilities for companies to...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Artemova, Alexandra
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2020
Aiheet:
sustainability
sustainability communication
social media communication
sustainable brands
Finnish brands
Markkinointi
Marketing
20423
sosiaalinen media
viestintä
brändäys
brändit
kestävä kehitys
yhteisöviestintä
yritysvastuu
social media
communication
branding
brands
sustainable development
organisational communication and public relations
corporate responsibility
Linkit: https://jyx.jyu.fi/handle/123456789/69769

Samankaltaisia teoksia