The role of a changing trade agreement in companies’ market selection

Tutkimuksen tarkoituksena on selvittää kauppasopimusten vaikutusta yritysten liiketoimintaan. Eurochambersin tuoreen tutkimuksen mukaan, suomalaiset yritykset eivät osaa hyödyntää EU:n ulkopuolisten maiden kanssa tehtyjä kauppasopimuksia. Lisäksi kauppasopimusten suorista vaikutuksista yritysten mar...

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Main Author: Saarelainen, Juuli
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/69738
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author Saarelainen, Juuli
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Saarelainen, Juuli Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Saarelainen, Juuli Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Saarelainen, Juuli
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description Tutkimuksen tarkoituksena on selvittää kauppasopimusten vaikutusta yritysten liiketoimintaan. Eurochambersin tuoreen tutkimuksen mukaan, suomalaiset yritykset eivät osaa hyödyntää EU:n ulkopuolisten maiden kanssa tehtyjä kauppasopimuksia. Lisäksi kauppasopimusten suorista vaikutuksista yritysten markkinavalintaan on toistaiseksi vain rajallinen määrä tutkimustietoa. Casena tutkimuksessa hyödynnetään EU:n ja Mercosurin välistä tuoretta vapaakauppasopimusta. Tavoitteena on tarkastella, kannustaako kauppasopimus yrityksiä uusille markkinoille, kuten EU tavoitteli. Empiria on kerätty seitsemästä puhelinhaastattelusta ja kolmesta kirjallisesta haastattelusta kvalitatiivisia metodeja hyödyntäen. Tutkimus on rajattu suomalaisiin yrityksiin, jotka käyvät kauppaa Espanjassa, Portugalissa tai Etelä-Amerikassa. Semi-strukturoidut haastattelut pyrkivät selvittämään vaikuttaako uusi kauppasopimus heidän liiketoimintaansa. Teoreettisessa viitekehyksessä pureudutaan puolestaan yleisellä tasolla yritysten kansainvälistymiseen, strategiaan, kansainväliseen kauppaan ja kauppasopi- muksiin. Myös kansainvälistymisen ja kansainvälisen kaupan teoreettisia malleja tutkitaan osana viitekehystä. Koska tutkimus keskittyy makrotalouteen ja yrityksiin vaikuttaviin ulkoisiin tekijöihin, yritysten sisäistä valmiutta tai itse kansainvälistymisen toteuttamista ei juurikaan tutkita tässä tutkimuksessa. Tulokset osoittavat, että EU-Mercosur sopimuksesta voi olla merkittäviä hyötyjä suomalaisyrityksille, vaikka se ei onnistu poistamaan kaikkia kaupanteon esteitä. Sopimus voi toimia kuitenkin kipinänä, joka rohkaisee yrityksiä harkitsemaan uusien markkinoiden potentiaalisuutta. Näin ollen jatkotutkimuksissa voidaan selvittää, tulisiko yrityksiä tukea oikeiden kontaktien löytämisessä ja näin lisätä myös tietoisuutta kauppasopimuksista. Jatkotutkimuksen aiheeksi jää myös selvittää yrityskohtaisia eroja kuten yrityksen sisäisen valmiuden, toimialan ja instituution vaikutus yrityskohtaisesti, mikäli yritys harkitsee kansainvälistymistä. The aim of the thesis is to study the influence of trade agreements on business. As a recent study by Eurochambers shows, Finnish companies struggle to utilize the trade agreements the EU has with non-EU countries. Furthermore, there seems to be limited amount of research on the direct impact of trade agreements on market selection process of companies, despite the multiple studies made about market entry. Thus, this study aims to research the impact of a changing trade agreement on companies’ market selection by using the new EU-Mercosur FTA as a case agreement. The aim is to clarify if the FTA encourages companies to new markets, like aimed. The empirical data is gathered from seven semi-structured phone interviews and three written interviews by using qualitative methods. The research is limited to Finnish companies that trade in Spain, Portugal or South America. The SSIs aim to review the attitudes and behaviour of the case companies operating at the targeted markets and study if the changing trade agreement would influence their trading. To tackle the research question, internationalization, strategy, international trade, and trade agreements are studied in the theoretical framework. Also, models and tools for analysing market selection and international trade are offered. As the focus is on macro-economics and external factors affecting business, companies’ internal readiness or how companies execute the internationalization process is left out from this research. The findings show that there are significant benefits for Finnish companies due the new FTA but it cannot eliminate all of the barriers to trade. Nevertheless, it seems that the change in institutional conditions may encourage companies to consider the potentiality of new markets in the first place. However, it remains for future studies to research on a company level the company specific differences and other aspects of international trade. Moreover, it is recommended for future research to study if the companies should be supported by finding the right contacts in order to increase the awareness of the FTAs and fully benefit from them.
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spellingShingle Saarelainen, Juuli The role of a changing trade agreement in companies’ market selection market selection EU Mercosur SSI Taloustiede Economics 2041 kvalitatiivinen tutkimus makrotaloustiede instituutiot kehittyvät markkinat kansainvälistyminen kansainvälinen kauppa kauppasopimukset yritykset liiketoiminta kauppa vapaakauppa kansainväliset markkinat sopimukset kaupan esteet qualitative research macroeconomics institutions (social mechanisms) emerging markets internationalisation international trade trade agreements enterprises business commerce free trade international market agreements barriers to trade
title The role of a changing trade agreement in companies’ market selection
title_full The role of a changing trade agreement in companies’ market selection
title_fullStr The role of a changing trade agreement in companies’ market selection The role of a changing trade agreement in companies’ market selection
title_full_unstemmed The role of a changing trade agreement in companies’ market selection The role of a changing trade agreement in companies’ market selection
title_short The role of a changing trade agreement in companies’ market selection
title_sort role of a changing trade agreement in companies market selection
title_txtP The role of a changing trade agreement in companies’ market selection
topic market selection EU Mercosur SSI Taloustiede Economics 2041 kvalitatiivinen tutkimus makrotaloustiede instituutiot kehittyvät markkinat kansainvälistyminen kansainvälinen kauppa kauppasopimukset yritykset liiketoiminta kauppa vapaakauppa kansainväliset markkinat sopimukset kaupan esteet qualitative research macroeconomics institutions (social mechanisms) emerging markets internationalisation international trade trade agreements enterprises business commerce free trade international market agreements barriers to trade
topic_facet 2041 EU Economics Mercosur SSI Taloustiede agreements barriers to trade business commerce emerging markets enterprises free trade institutions (social mechanisms) instituutiot international market international trade internationalisation kansainvälinen kauppa kansainväliset markkinat kansainvälistyminen kaupan esteet kauppa kauppasopimukset kehittyvät markkinat kvalitatiivinen tutkimus liiketoiminta macroeconomics makrotaloustiede market selection qualitative research sopimukset trade agreements vapaakauppa yritykset
url https://jyx.jyu.fi/handle/123456789/69738 http://www.urn.fi/URN:NBN:fi:jyu-202006053995
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