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[{"key": "dc.contributor.advisor", "value": "Sayers, Dave", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Juppi, Mari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-04T06:58:32Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-04T06:58:32Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69686", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielman tarkoituksena on tarkastella Yhdysvaltojen istuvan presidentin Donald J. Trumpin kielenk\u00e4ytt\u00f6\u00e4 yhteis\u00f6viestint\u00e4palvelu Twitteriss\u00e4. Sosiaalisen median k\u00e4ytt\u00f6\u00e4 poliittisena ty\u00f6kaluna on tutkittu paljon varsinkin politiikan ja viestinn\u00e4n tutkimuksessa, mutta kielentutkimuksen kautta voidaan aiheeseen saada uusia n\u00e4k\u00f6kulmia. Twitter on viestinn\u00e4n ty\u00f6kaluna poliitikoille alusta, jonka avulla on mahdollista tavoittaa suuria m\u00e4\u00e4ri\u00e4 ihmisi\u00e4 ja puhutella heit\u00e4 suoraan, ilman erillisi\u00e4 lehdist\u00f6tilaisuuksia ja puheita. Trump suosii viestinn\u00e4ss\u00e4\u00e4n lyhyit\u00e4 lauseita ja yksitavuisia sanoja, ja koska Twitter julkaisuun ei ole mahdollista kirjoittaa pitki\u00e4 puheita, vaan viestint\u00e4 on lyhytt\u00e4 ja ytimek\u00e4st\u00e4 on se Trumpille sopiva viestint\u00e4kanava. \n\nTrump hy\u00f6dynt\u00e4\u00e4 Twitteri\u00e4 johdatellakseen julkista keskustelua h\u00e4nelle mielekk\u00e4isiin aiheisiin ja samalla pois h\u00e4nelle v\u00e4hemm\u00e4n suosiollisista aiheista. Trump nimittelee vastustajiaan Twitteriss\u00e4 keksimill\u00e4\u00e4n lempinimill\u00e4 ja yhdist\u00e4\u00e4 negatiivisia attribuutteja vastustajiinsa. T\u00e4ss\u00e4 tutkielmassa n\u00e4it\u00e4 nimityksi\u00e4 kutsutaan termill\u00e4 \u2019identity label\u2019, joka voidaan vapaasti suomentaa identiteettileimaksi. T\u00e4m\u00e4 tutkielma pyrkii selvitt\u00e4m\u00e4\u00e4n mink\u00e4laisia identiteettileimoja Trump twiiteiss\u00e4\u00e4n k\u00e4ytt\u00e4\u00e4 ja voidaanko niit\u00e4 tarkastelemalla todeta tietyn kaavan toistuminen. Aineisto koostuu 200 satunnaisesti valitusta twiitist\u00e4 vuosilta 2016-2019. Aineistoa tarkasteltiin sis\u00e4ll\u00f6n analyysin kautta sek\u00e4 induktiivisesti ett\u00e4 deduktiivisesti, jotta mahdollinen toistuva kaava kielenk\u00e4yt\u00f6ss\u00e4 voitiin n\u00e4ytt\u00e4\u00e4 toteen. \n\nTutkimuksen tulokset osoittivat, ett\u00e4 Trump k\u00e4ytt\u00e4\u00e4 identiteettileimoja toistuvasti ja ne seuraavat tietty\u00e4 kaavaa. Trump nimitt\u00e4\u00e4 poliittisia vastustajiaan hulluiksi ja ep\u00e4p\u00e4teviksi ja puolustajiaan hienoiksi ja lahjakkaiksi ihmisiksi. T\u00e4llaisia leimoja oli n\u00e4ht\u00e4viss\u00e4 kaikkien analysoitujen vuosien twiiteiss\u00e4, joten Trump ei ole muuttanut viestint\u00e4tapaansa siirrytty\u00e4\u00e4n ehdokkaasta presidentiksi. Vaikka tutkielmassa pystyttiin n\u00e4ytt\u00e4m\u00e4\u00e4n toteen tietynlainen kaavamaisuus ja identiteettileimojen k\u00e4ytt\u00f6, tutkittiin siin\u00e4 vain pient\u00e4 osaa Trumpin twiiteist\u00e4. Vuosien 2016 ja 2019 v\u00e4lisen\u00e4 aikana Trump twiittasi noin 20 000 kertaa, joten otannan tulisi olla huomattavasti suurempi, jotta laajempia ja toistettavia tuloksia olisi mahdollista saada.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-06-04T06:58:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-04T06:58:32Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "44", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "identity label", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "public discourse", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Trump", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sticks and Stones : the use of identity labels in Twitter by Donald J. Trump", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006043942", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "poliittinen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "political communication", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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