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[{"key": "dc.contributor.author", "value": "Kaukosuo, Emma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-02T06:56:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-02T06:56:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69386", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "18. syyskuuta 2015 saksalaisen autonvalmistaja Volkswagenin maine koki kolauksen, kun pa\u0308a\u0308sto\u0308huijausskandaali paljastui Yhdysvalloissa. Yhtio\u0308 oli asentanut osaan dieselautomalleistaan tietokoneohjelman, joka aktivoitui pa\u0308a\u0308sto\u0308mittaustilanteessa ja alensi moottorin pa\u0308a\u0308sto\u0308mittauslukemia huomattavasti. Tapaus saavutti suurta huomiota mediassa ja johti muun muassa dieselautojen myynnin romahdukseen Saksassa, mittaviin oikeustoimiin seka\u0308 lopulta muutokseen yrityksen strategiassa. Ta\u0308ma\u0308n maisterintutkielman aineistona toimivat kaksi kolumnia, jotka ovat ilmestyneet osana Volkswagen- konsernin syksylla\u0308 2016 julkaisemaa saksankielista\u0308 sidosryhma\u0308lehtea\u0308 Shift. Voidaan olettaa, etta\u0308 lehti on julkaistu osana yrityksen kriisiviestinta\u0308a\u0308, maineenhallintaa ja kuluttajien luottamuksen palauttamista. Tutkimuksessa selviteta\u0308a\u0308n, millaisia diskursseja lehdesta\u0308 on lo\u0308ydetta\u0308vissa\u0308 ja kuinka Volkswagenia ja kriisia\u0308 lehdessa\u0308 representoidaan. Tutkimuksen teoreettisena pohjana ka\u0308yteta\u0308a\u0308n Ruth Wodakin diskurssihistoriallista la\u0308hestymistapaa, joka on osa kriittisen diskurssianalyysin traditiota. Klaus To\u0308pferin kolumnissa kriisia\u0308 kuvataan uutena alkuna ja korostetaan yrityskulttuurin la\u0308pina\u0308kyvyyden seka\u0308 tulevaisuuteen suuntautuneisuuden merkitysta\u0308. Matthias Mu\u0308llerin kolumnissa painotetaan yhtio\u0308n vastuun kantamista ja lupausten pita\u0308mista\u0308. Molemmissa teksteissa\u0308 tuotettiin monin kielellisin keinoin representaatiota Volkswagenista ja dieselkriisista\u0308. To\u0308pferin kolumnissa painotettiin niiden konkreettisten toimien merkitysta\u0308, joita Volkswagen-konsernin johdon tulisi tulevaisuudessa toteuttaa. Mu\u0308llerin kolumnissa painotettiin yhtio\u0308n vastuuta tulevista sukupolvista ja ympa\u0308risto\u0308sta\u0308 seka\u0308 konsernin liiketoiminnan ja teknologisen kehityksen merkitysta\u0308. Na\u0308ma\u0308 lo\u0308ydo\u0308kset sopivat hyvin oletukseen siita\u0308, etta\u0308 Shift on tarkoitettu osaksi kriisiviestinta\u0308a\u0308 ja strategiamuutosta Volkswagen-konsernin uuteen TOGETHER 2025 -strategiaan, jonka osana korostetaan yhtio\u0308n taloudellista, sosiaalista ja ympa\u0308risto\u0308vastuuta. Voidaan sanoa, etta\u0308 kriisia\u0308 representoidaan tarkoituksellisesti kolumneissa argumentaation keinoin pikemminkin myo\u0308nteisten tulevaisuudenna\u0308kymien ja vastuullisten kehityskulkujen mahdollistajana kuin yksinomaan negatiivisena tapahtumana.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-06-02T06:56:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-02T06:56:11Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "89", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "deu", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kriittinen diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pa\u0308a\u0308sto\u0308skandaali", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Volkswagen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201eVolkswagen ist mehr als Krise\u201c : eine kritische Diskursanalyse zum Nachhaltigkeitsmagazin Shift der Volkswagen AG", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006023644", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Saksan kieli ja kulttuuri", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "German Language and Culture", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "308", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisiviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "autoteollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "skandaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssintutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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