An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

Bibliographic Details
Main Author:	Moisio, Etleva
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2020
Subjects:	digital content marketing consumer brand engagement brand trust word of mouth viraalimarkkinointi uskottavuus relevanssi sosiaalinen media brändit digitaalinen markkinointi Facebook viral marketing credibility relevance social media brands digital marketing
Online Access:	https://jyx.jyu.fi/handle/123456789/69252

Internet

https://jyx.jyu.fi/handle/123456789/69252