An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

Bibliographic Details
Main Author: Moisio, Etleva
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
digital content marketing
consumer brand engagement
brand trust
word of mouth
viraalimarkkinointi
uskottavuus
relevanssi
sosiaalinen media
brändit
digitaalinen markkinointi
Facebook
viral marketing
credibility
relevance
social media
brands
digital marketing
Online Access: https://jyx.jyu.fi/handle/123456789/69252
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author Moisio, Etleva
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Moisio, Etleva Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Moisio, Etleva
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spellingShingle Moisio, Etleva An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model digital content marketing consumer brand engagement brand trust word of mouth viraalimarkkinointi uskottavuus relevanssi sosiaalinen media brändit digitaalinen markkinointi Facebook viral marketing credibility relevance social media brands digital marketing
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title An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
title_full An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
title_fullStr An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
title_full_unstemmed An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
title_short An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
title_sort empirical analysis on how relevance and credibility of content affect consumer brand engagement in facebook and instagram in a mixed business model
title_txtP An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
topic digital content marketing consumer brand engagement brand trust word of mouth viraalimarkkinointi uskottavuus relevanssi sosiaalinen media brändit digitaalinen markkinointi Facebook viral marketing credibility relevance social media brands digital marketing
topic_facet Facebook brand trust brands brändit consumer brand engagement credibility digitaalinen markkinointi digital content marketing digital marketing relevance relevanssi social media sosiaalinen media uskottavuus viraalimarkkinointi viral marketing word of mouth
url https://jyx.jyu.fi/handle/123456789/69252 http://www.urn.fi/URN:NBN:fi:jyu-202005273504
work_keys_str_mv AT moisioetleva anempiricalanalysisonhowrelevanceandcredibilityofcontentaffectconsumerbrandengageme AT moisioetleva empiricalanalysisonhowrelevanceandcredibilityofcontentaffectconsumerbrandengagement

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