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brands
Facebook
Instagram
social media
business models
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p21063
http://www.yso.fi/onto/yso/p29366
http://www.yso.fi/onto/yso/p20774
http://www.yso.fi/onto/yso/p21761
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Moisio, Etleva
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Moisio, Etleva
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Moisio, Etleva
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Moisio, Etleva
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Jyväskylän yliopisto
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Moisio, Etleva
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
digital content marketing
consumer brand engagement
brand trust
word of mouth
viraalimarkkinointi
uskottavuus
relevanssi
sosiaalinen media
brändit
digitaalinen markkinointi
Facebook
viral marketing
credibility
relevance
social media
brands
digital marketing
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_69252&index=0&size=large
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| title |
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
|
| title_full |
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
|
| title_fullStr |
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
|
| title_full_unstemmed |
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
|
| title_short |
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
|
| title_sort |
empirical analysis on how relevance and credibility of content affect consumer brand engagement in facebook and instagram in a mixed business model
|
| title_txtP |
An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
|
| topic |
digital content marketing
consumer brand engagement
brand trust
word of mouth
viraalimarkkinointi
uskottavuus
relevanssi
sosiaalinen media
brändit
digitaalinen markkinointi
Facebook
viral marketing
credibility
relevance
social media
brands
digital marketing
|
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Facebook
brand trust
brands
brändit
consumer brand engagement
credibility
digitaalinen markkinointi
digital content marketing
digital marketing
relevance
relevanssi
social media
sosiaalinen media
uskottavuus
viraalimarkkinointi
viral marketing
word of mouth
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http://www.urn.fi/URN:NBN:fi:jyu-202005273504
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AT moisioetleva empiricalanalysisonhowrelevanceandcredibilityofcontentaffectconsumerbrandengagement
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