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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Py\u00f6ri\u00e4, Markus", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-05-27T06:58:49Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-05-27T06:58:49Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69249", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, miten kuluttajien motiivit vaikuttavat heid\u00e4n elektronisen urheilun seuraamiseensa sek\u00e4 joukkueeseen samaistumiseen.\n Tutkimus pohjautui tietoon siit\u00e4, ett\u00e4 kuluttajan urheilun seuraaminen\nperustuu kymmeneen eri motiiviin. Teorian avulla pystyttiin perustelemaan,\nett\u00e4 elektroninen urheilu t\u00e4ytt\u00e4\u00e4 perinteiselle urheilulle asetetut kriteerit l\u00e4hes\nt\u00e4ysin. T\u00e4m\u00e4n pohjalta haluttiin selvitt\u00e4\u00e4, motivoivatko samat asiat elektronisen urheilun seuraajia kuin perinteisen urheilun seuraajia.\n Aineisto ker\u00e4ttiin FPS-pelien pelaajille ja niist\u00e4 kiinnostuneille tarkoitetuissa puhe- ja viestint\u00e4ohjelma Discordissa. Kyselylomake jaettiin ohjelman eri\nyhteis\u00f6jen keskustelukanavilla. Vastauksia saatiin 115 kappaletta, jotka analysoitiin hy\u00f6dynt\u00e4en tilastollisia menetelmi\u00e4.\n Saadut tulokset eiv\u00e4t olleet yhtenevi\u00e4 aikaisempien tutkimustulosten\nkanssa. Tutkimustietoa elektronisen urheilun seuraamisen motiiveista on v\u00e4h\u00e4n, mutta ennen t\u00e4t\u00e4 tutkimusta tutkimustulokset ovat olleet yhtenevi\u00e4 perinteisen urheilun seuraamisen motiivien ja niiden vaikutusten kanssa. Tilastollisesti merkitsev\u00e4\u00e4 sek\u00e4 elektronisen urheilun seuraamisen ett\u00e4 joukkueeseen\nsamaistumisen kannalta oli ainoastaan v\u00e4lillisten saavutusten kokeminen.\nMy\u00f6s pelaajien aggressiivinen k\u00e4ytt\u00e4ytyminen vaikutti positiivisesti elektronisen urheilun seuraamisen m\u00e4\u00e4r\u00e4\u00e4n.\n Tulosten perusteella voidaan todeta, ett\u00e4 yritysten on t\u00e4rke\u00e4 pysty\u00e4 voimistamaan kuluttajien v\u00e4lillisten saavutusten kokemuksia, joita ovat esimerkiksi ylpeyden ja saavuttamisen tunne, kun kuluttajan kannattama joukkue\nmenestyy. N\u00e4iden tunteiden ja kokemusten vahvistuessa kuluttaja seuraa kannattamaansa pelaajaa tai joukkuetta mahdollisimman paljon ja samaistuu heihin voimakkaasti. Tulevissa tutkimuksissa olisi mielek\u00e4st\u00e4 saada tuloksia suuremmalta otosjoukolta tai ker\u00e4t\u00e4 tietoa aiheesta esimerkiksi kvalitatiivisia menetelmi\u00e4 hy\u00f6dynt\u00e4en, sill\u00e4 aihetta on tutkittu l\u00e4hinn\u00e4 kvantitatiivisesti.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-05-27T06:58:49Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-05-27T06:58:49Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "esports", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "joukkueeseen samaistuminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Elektronisen urheilun seuraaminen, motiivit ja joukkueeseen samaistuminen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202005273501", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "samaistuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motiivit (vaikuttimet)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elektroninen urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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