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[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kivist\u00f6, Reetta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-05-27T06:27:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-05-27T06:27:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69241", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterin tutkielman tavoitteena oli ymm\u00e4rt\u00e4\u00e4 verkkokaupassa esitett\u00e4vien tuotetietojen eri puolia ja kuinka ne vaikuttavat kokonaisvaltaisen k\u00e4ytt\u00e4j\u00e4kokemuksen muodostumiseen verkkokaupassa. Tutkielman keskipisteess\u00e4 olivat verkkokaupat, jotka myyv\u00e4t elektroniikkaa verkkosivuillaan kuluttaja-asiakkailleen (B2C). Tutkimus toteutettiin Suomessa ja tutkimuksen kohteiksi valittiin alueen kolme suosituinta elektroniikkaa myyv\u00e4\u00e4 verkkokauppaa. Tutkielman keskeinen tavoite oli ymm\u00e4rryksen ker\u00e4\u00e4minen tuotetiedoista ja k\u00e4ytt\u00e4j\u00e4kokemuksesta. Ensiksi tutkielmassa toteutettiin kirjallisuuskatsaus, jota seurasi empiirisen tutkimus. Tutkimusmenetelm\u00e4ksi valittiin kvantitatiivinen tutkimus ja siin\u00e4 sovellettiin kyselytutkimuksen menetelmi\u00e4. Data ker\u00e4ttiin verkossa julkaistulla kyselylomakkeella, johon vastasi yhteens\u00e4 93 osallistujaa. Datan analysoinnissa hy\u00f6dynnettiin tilastotieteellisen analyysiin tarkoitettua ohjelmistoa ja tutkimuksen tulokset muodostettiin analyysin pohjalta. Tutkimuksen tulokset viittasivat siihen, ett\u00e4 kuluttajilla on taipumus arvostaa hinnoitteluun liittyv\u00e4\u00e4 tietoa, tuotteen saatavuuteen liittyvi\u00e4 tietoja, kokonaisia tuotekuvia sek\u00e4 tuotteesta tehtyj\u00e4 arvosteluja, kun he tutkivat elektroniikka tuotteita verkkokauppaymp\u00e4rist\u00f6ss\u00e4. Tuotteen pakkauksen kokoon, tuotteen kokoon, k\u00e4ytt\u00f6ohjeisiin, tuotteen k\u00e4ytt\u00f6\u00e4 kuvaaviin videoihin ja tuotesuosituksiin liittyvien tietojen rooli vaikuttaa puolestaan j\u00e4\u00e4v\u00e4n v\u00e4hemm\u00e4n merkitt\u00e4viksi kuluttajille. Tuotetietojen eri osa-alueiden sek\u00e4 k\u00e4ytt\u00e4j\u00e4kokemuksen eri n\u00e4k\u00f6kohtien vertailu viittasi siihen, ett\u00e4 tuotetietojen kyky auttaa asiakkaita arvioimaan, ymm\u00e4rt\u00e4m\u00e4\u00e4n ja vertailemaan tuotteita vaikuttaa kaikkiin tutkittuihin verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemuksen puoliin. Tuotteen arvioimisen puolien lis\u00e4ksi asianmukaisten, t\u00e4ydellisten ja laadukkaiden tuotetietojen, jotka on esitetty k\u00e4ytt\u00e4en sopivia esitt\u00e4mistapoja, n\u00e4htiin tukevan verkkokaupan houkuttelevuutta sek\u00e4 pragmaattista laatua. Yhteenvetona voidaan todeta, ett\u00e4 tulokset viittaavat siihen, ett\u00e4 tuotetiedoilla todella on t\u00e4rke\u00e4 rooli kokonaisvaltaisen k\u00e4ytt\u00e4j\u00e4kokemuksen muodostumisessa verkkokaupassa. Kuitenkin yksitt\u00e4isen tuotetiedon osa-alueen vaikutus on vain pieni osa k\u00e4ytt\u00e4j\u00e4kokemuksen muodostumista. T\u00e4m\u00e4 korostaa sit\u00e4, ett\u00e4 tuotetieto yksin ei riit\u00e4 selitt\u00e4m\u00e4\u00e4n monitahoista k\u00e4ytt\u00e4j\u00e4kokemusta. Kuitenkin jos tavoitteena on verkkokaupan k\u00e4ytt\u00e4j\u00e4kokemuksen parantaminen, tuotetietojen merkitt\u00e4vyytt\u00e4 ei tulisi aliarvioida.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The aim of this master\u2019s thesis was to understand different aspects of product information in online environment and how these aspects affect the formation of overall user experience in e-commerce websites. The focus was in online vendors that sell electronic products to consumers (B2C) on their website. The study was conducted in Finland and the three most popular electronics selling online shops in this location were selected as subjects of study. The aim of this thesis was to better understand product information and the phenomenon of user experience. At first a literature review was conducted, after which an empirical study was carried out. Quantitative research was selected as research method for the empirical section and more specifically, a survey approach was taken. The data was collected with an online questionnaire, that was completed by 93 respondents. A statistical program was then used to analyze the collected data and the research findings were gathered from the analysis. The findings of the study implied that consumers tend to value pricing related information, product availability, full product pictures, and product reviews when they are browsing electronic products in online shops. The role of product\u2019s package size, actual product size, availability of user\u2019s manual, videos describing product use and product recommendations availability, however, appeared to be less significant to the consumers. The comparison of product information aspects and facets of user experience indicated that product information\u2019s ability to help customers to evaluate, understand and compare products affects all researched aspects of online shop\u2019s user experience. Along to product evaluation aspect, adequate, complete, and high-quality product information, which is presented using well-suited presentation formats, is seen to support website\u2019s attractiveness and pragmatic quality. As a conclusion, the findings implied that product information plays an important role in the formation of user experience of an e-commerce website. However, the effect of individual product information aspect plays only a minor role in development of total user experience. This highlights that product information alone is not sufficient to explain the complex phenomenon of user experience. Yet, if online shop\u2019s intention is to maximize their user experience, significance of product information should not be underestimated.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-05-27T06:27:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-05-27T06:27:45Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "85", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "business-to-consumer", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "E-commerce product information supporting user experience", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202005273493", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elektroniikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4kokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tuotetiedot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "electronics", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "electronic commerce", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "user experience", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "product information", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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