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[{"key": "dc.contributor.advisor", "value": "Jarva, Vesa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saarinen, Veera", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-05-25T07:34:07Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-05-25T07:34:07Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69158", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkastellaan Suomessa sijaitsevien kasvisravintoloiden k\u00e4ytt\u00f6nimi\u00e4 nimien semanttisen sis\u00e4ll\u00f6n ja rakenteen kannalta pohjaten analyysi kaupallisen nimist\u00f6n tutkimukseen. Kasvisruoka ja ravintoloissa k\u00e4ynti ovat Suomessa yleistyvi\u00e4 trendej\u00e4, joten tutkielman tarkoituksena on selvitt\u00e4\u00e4, millaisista piirteist\u00e4 t\u00e4m\u00e4n ajankohtaisen ja koko ajan kasvavan alan nime\u00e4minen koostuu. \n \nTutkimuskysymykset ovat: Millaisista sanoista, sanayhdistelmist\u00e4 ja kielist\u00e4 kasvisravintoloiden k\u00e4ytt\u00f6nimet koostuvat? Kuinka informatiivisia nimet ovat ja miten ne viestiv\u00e4t toimialastaan kasvisravintoloina? Poikkeavatko nimet piirteilt\u00e4\u00e4n riippuen alueesta tai yrityksen perustamisajankohdasta? Nimien kaupallisuuteen viittavia funktioita k\u00e4sitell\u00e4\u00e4n tutkielmassa markkinointipsykologian n\u00e4k\u00f6kulmasta. Tarkoitus ei ole selvitt\u00e4\u00e4, millaiset nimet ovat kasvisravintoloille tai huonoja, vaan l\u00f6yt\u00e4\u00e4 piirteit\u00e4, mill\u00e4 tavoin kasvisravintolat tuovat nimiss\u00e4\u00e4n esiin houkuttelevuutta ja viestiv\u00e4t itsest\u00e4\u00e4n asiakaskohderyhmilleen. \n \nAineistona on 77 kasvisravintolan k\u00e4ytt\u00f6nime\u00e4, jotka on ker\u00e4tty osoitteesta Happycow.net. Aineistoa k\u00e4sitell\u00e4\u00e4n sek\u00e4 kvalitatiivisesti ett\u00e4 kvantitatiivisesti. Aineiston nimiin sis\u00e4ltyv\u00e4t sanat jaotellaan henkil\u00f6nnimiksi, paikannimiksi, toimintapaikkasanoiksi, tuotesanoiksi sek\u00e4 muiksi sanoiksi. Jaottelun my\u00f6t\u00e4 selvi\u00e4\u00e4, millaiset sanat ovat tyypillisi\u00e4 t\u00e4m\u00e4n toimialan edustamille k\u00e4ytt\u00f6nimille ja millaista merkityssis\u00e4lt\u00f6\u00e4 nimiss\u00e4 ilmaistaan. Nimien sis\u00e4lt\u00e4m\u00e4t sanat ryhmitell\u00e4\u00e4n lis\u00e4ksi kielellisen alkuper\u00e4n mukaan ja tuloksia analysoidaan ravintola-alan sek\u00e4 markkinoinnin n\u00e4k\u00f6kulmista huomioiden my\u00f6s yritysten sijainnit ja perustamisajankohdat. \n \nKeskeisen\u00e4 tutkimustuloksena on kasvisravintoloiden monikielisyys, erityisesti suomen kielen ohella englannin kielen runsas esiintyminen nimiss\u00e4. Tutkimus osoittaa ravintoloiden k\u00e4ytt\u00f6nimien koostuvan useimmiten kahdesta tai useammasta sanasta, joista yhdess\u00e4 sanassa ilmenee jotakin yrityksen kannalta informatiivista, kuten yrityksen toimiala, sijainti tai omistajuus ja toisessa sanassa jokin nime\u00e4 yksil\u00f6iv\u00e4 tekij\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-05-25T07:34:07Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-05-25T07:34:07Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupallinen nimist\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritysnimet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ravintolanimist\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kasvisravintoloiden k\u00e4ytt\u00f6nimist\u00f6 Suomessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202005253411", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kasvisravintolat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ravintolat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nimist\u00f6ntutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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