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[{"key": "dc.contributor.advisor", "value": "Wilska, Terhi-Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Reuna, Nelli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-05-19T12:15:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-05-19T12:15:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69071", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ta\u0308ma\u0308 tutkimus tarkastelee suomalaisten vaatteisiin liittyvia\u0308 kulutusasenteita. Tutkimuksen tehta\u0308va\u0308na\u0308 on selvitta\u0308a\u0308, millaiset tekija\u0308t vaikuttavat suomalaisten vaatteiden ostopa\u0308a\u0308to\u0308ksiin, millaisia kulutusasenteita vaatteisiin liittyy, ja miten sosiodemografiset taustatekija\u0308t selitta\u0308va\u0308t kyseisia\u0308 asenteita. Aineistona toimii vuonna 2017 Suomen Tekstiili & Muoti ry:n seka\u0308 Kantar TNS:n toteuttama kyselyaineisto Tutkimus vaatteiden seka\u0308 sisustus- /kodintekstiilien ostamisesta, josta 18 vaatteiden ostopa\u0308a\u0308to\u0308kseen liittyva\u0308a\u0308 tekija\u0308a\u0308 on valikoitunut ta\u0308ma\u0308n tutkimuksen tarkasteluihin. Analyysimenetelmina\u0308 on ka\u0308ytetty faktorianalyysia ja moniluokitteluanalyysia. Tutkimuksen teoreettisena viitekehyksena\u0308 toimivat kulutusteoriat, jotka voidaan liitta\u0308a\u0308 muotiin ja vaatteisiin. Aineistoa tarkastellaan myo\u0308s suomalaisen kuluttajuuden kehyksissa\u0308.\n\nSuomalaiset na\u0308ytta\u0308ytyva\u0308t hinta-laatutietoisina seka\u0308 ka\u0308yta\u0308nno\u0308llisyytta\u0308 ja edullisuutta arvostavina vaatteiden kuluttajina. Analyysissa muodostuu viisi erilaista vaatteisiin liittyva\u0308a\u0308 kulutusasennetta. Tulokset osoittavat, etta\u0308 suomalaiset ovat erityisesti vaatteiden ka\u0308yta\u0308nno\u0308llisyytta\u0308 ja edullisuutta suosivia kuluttajia. Na\u0308iden asenteiden rinnalla ela\u0308a\u0308 myo\u0308s hieman heikompi, vaatteiden na\u0308ytta\u0308vyytta\u0308 suosiva kulutusasenne. Lisa\u0308ksi suomalaisten keskuudesta on mahdollista erottaa vaatteiden kotimaisuutta ja ympa\u0308risto\u0308ysta\u0308va\u0308llisyytta\u0308 suosivat kulutusasenteet, jotka ovat muita havaittuja asenteita selva\u0308sti heikompia. Tutkimuksen perusteella ika\u0308luokka on vahvin vaatteisiin liittyvien kulutusasenteiden selitta\u0308ja\u0308. Usein vahvana kulutusasenteiden selitta\u0308ja\u0308na\u0308 pidetty sukupuoli selitta\u0308a\u0308 ta\u0308ssa\u0308 tutkimuksessa vain ympa\u0308risto\u0308ysta\u0308va\u0308llista\u0308 kulutusasennetta siten, etta\u0308 naiset ovat miehia\u0308 ympa\u0308risto\u0308ysta\u0308va\u0308llisempia\u0308 vaatteiden kulutuksen suhteen. Koulutustaso selitta\u0308a\u0308 ympa\u0308risto\u0308ysta\u0308va\u0308llista\u0308, na\u0308ytta\u0308vyytta\u0308 suosivaa ja edullisuutta suosivaa kulutusasennetta. Tulotasolla ja ammattiryhma\u0308lla\u0308 ei puolestaan ole vahvaa selitysvoimaa vaatteisiin liittyviin kulutusasenteisiin. Vaikka pikamuodin ympa\u0308risto\u0308haittoihin on viime vuosina hera\u0308tty, ja vihrea\u0308 kulutus on yksi nykyisista\u0308 kulutustrendeista\u0308, ei kasvanut tietoisuus na\u0308y vaatteisiin liittyvissa\u0308 kulutusasenteissa. Tutkimuksesta voidaan kuitenkin pa\u0308a\u0308tella\u0308, etta\u0308 suomalaisissa ela\u0308a\u0308 kesta\u0308va\u0308n kuluttamisen arvostus ka\u0308yta\u0308nno\u0308llisyytta\u0308 suosimisen muodossa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-05-19T12:15:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-05-19T12:15:45Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "80", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "rakenteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulutusasenteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suomalaiset vaatemuodin kuluttajina : vaatteiden ostop\u00e4\u00e4t\u00f6ksiin vaikuttavat tekij\u00e4t ja asenteet", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202005193325", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sosiologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Sociology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "203", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaatteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiodemografiset tekij\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asenteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muoti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pukeutuminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identiteetti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutusyhteiskunta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", 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